Marija Duric

Led the implementation of a project to develop a complementary service offering, aiming to secure client references for IT intellectual services. Responsibilities included prospecting, identifying client needs, assisting with tender responses, and sourcing/qualifying candidates.

Developed and consolidated client portfolios within the banking and insurance sectors, proactively acquiring and managing client relationships and human resources. Identified IT projects, responded to calls for tenders, and presented consultants while overseeing project teams. Negotiated and finalized service contracts, maintaining strong relationships with key accounts and defining strategic deve

Developed and launched a new offshore/nearshore structure, aligning with the company's growth strategy through market analysis and new offer design. Implemented outbound and inbound lead generation strategies using Hubspot and Sales Navigator, while managing internal and external communication to promote the employer brand. Defined recruitment needs, drafted job descriptions, and executed sourcing

Developed compelling sales arguments, generated leads, and maintained client databases using Hubspot CRM. Analyzed and optimized sales processes, conducting regular prospecting and lead qualification to define product value propositions. Presented B2B E-commerce solutions, identified prospect needs, and crafted optimized sales content.

Conducted internal organizational and portfolio audits to define market positioning within the French market. Provided guidance on commercial offer development and the implementation of effective sales processes. Established strategic partnerships to drive internal growth and formulated B2B lead generation and sales strategies.

Served as a Board Member, contributing to the strategic direction and development of the organization within the local tech ecosystem. Participated in key decision-making processes to foster innovation and growth.

Performed commercial diagnostics to identify the company's potential in the European market, with a focus on operational implementation in France. Conducted marketing and commercial audits, defining market entry strategies and roadmaps. Implemented commercial intelligence for lead generation, developed Account-Based Marketing (ABM) strategies, and prospected large accounts.

Co-founded and managed outsourced/nearshore projects for French SaaS startups, defining project scope, deliverables, and timelines. Collaborated with clients to draft functional requirements and assisted in creating prototypes for development teams. Selected tech providers, monitored project execution from production to delivery, ensuring adherence to budget, quality, and deadlines.

Identified and analyzed potential market expansion opportunities, conducting thorough client studies and competitive analyses. Identified and fostered potential collaboration synergies with partners. Successfully prospected, initiated, and closed new commercial opportunities.

Developed and consolidated client portfolios in the banking and insurance sectors, ensuring client retention and human resource sustainability. Qualified client needs, identified IT projects, and responded to tenders. Presented consultants to clients, organized project teams, and negotiated service contracts. Managed key account relationships, defined development strategies, and recruited/coached

Completed a Master's degree in Marketing and Studies. The program focused on advanced marketing strategies and research methodologies.

Studied high-quality economics, information systems, and creative industries, with a specialization in European integration and competitiveness. The program was in partnership with the Institute for Competitiveness of Harvard Business School and Fordham University Graduate Business School.