Looking for a job

Thiago Klein

@thiagoklein

Executive marketing and market intelligence leader at ZAGINI, connecting market insights to go-to-market strategy and growth.

Brazil

Message

At ZAGINI, I work on executive projects spanning go-to-market, positioning, value propositions, portfolio strategy, pricing, and growth. I develop market sizing, competitive analysis, customer journeys, business cases, and launch plans that connect market opportunities with customer experience and economic viability.

At Docol, I led marketing and business intelligence initiatives, including the Market Share & Opportunities platform and the DOCOL BE entry into the wellness and recovery segment. Earlier, at Grupo Malwee, I developed demand planning and pricing approaches that reduced excess inventory by 40% and delivered gross margin gains above 20%, and brought new mask and activewear products to market.

Experience

Work history, roles, and key accomplishments

Current

Managing Partner - Consultor Executivo

Current

ZAGINI

Jan 2023 - Present (3 years 8 months)

Conducts C-Level projects in go-to-market, positioning, value proposition, portfolio architecture, consumer insights, pricing, and expansion across different segments. Develops market sizing, competitive analyses, personas, journeys, business cases, and launch plans.

Marketing Product Marketing Research Market Intelligence CX Pricing RGM Analytics Growth Strategy Go To Market Positioning Value Proposition Portfolio Architecture Consumer Insights Market Sizing Competitive Analysis Personas Customer Journey Business cases

Gerente Executivo de Marketing e Business Intelligence

DOCOL

Jul 2025 - May 2026 (10 months)

Led integrated marketing strategy, market intelligence, customer experience, CRM, analytics, loyalty, and pricing/RGM with direct interface with the presidency and board. Created the Market Share & Opportunities platform and led the entry into the wellness segment with the DOCOL BE line.

Marketing Strategy Business Intelligence Customer Experience CRM Analytics Loyalty Pricing RGM Market Sizing Go To Market Product Marketing Portfolio Management Personas Customer Journey Decision Trees Monetization

Gerente Executivo de Marketing, Pricing e Inteligência de Mercado

AGRICOPEL

Mar 2024 - Jul 2025 (1 year 4 months)

Led marketing, branding, market intelligence, CRM, pricing, and performance for a B2B/B2C portfolio of Shell lubricants, TRR, stations, and ARLA 32. Structured the Bioar brand as the #1 in Brazil for ARLA 32 and drove CRM and inside sales contributing to 527 new client groups and 10.5 thousand m³ of incremental volume.

Marketing Branding Market Intelligence CRM Pricing Performance Go To Market Co Marketing Positioning Trade Marketing Demand Generation Inside Sales Chatbot Monetization Channel Management

Head de Pesquisa e Inteligência de Mercado

Grupo Malwee

Nov 2018 - Feb 2024 (5 years 3 months)

Led consumer insights, customer experience, market and product research, competitive intelligence, and demand planning. Developed personas, decision trees, and B2B/B2C journeys, and contributed to NPS excellence and top-of-mind rankings. Reduced stock leftovers by 40% and achieved over 20% gross margin gains through pricing architecture.