Aldyne Kisner Lima

Led the launch of a payment solution connecting retailers and banks, optimizing payment efficiency. Developed customer personas and go-to-market strategies, conducted market research, and collaborated with sales and marketing teams to enhance product adoption and customer engagement.

Founded and scaled an e-commerce platform, achieving R$4 million in annual revenue through tailored marketing strategies and multi-channel demand generation campaigns. Conducted market analysis to refine product offerings.

Developed product roadmaps and executed go-to-market strategies for new features. Collaborated with Product teams in an agile environment and conducted market research to influence pricing strategies and feature prioritization.

Led competitive intelligence initiatives, analyzing market trends and competitor activities to guide strategic decisions. Developed forecasting models and pricing strategies for product launches.

Managed strategic planning processes and developed competitive intelligence frameworks to monitor industry trends. Delivered market intelligence reports to inform decision-making and optimize product positioning.

Defined processes for the Market Intelligence area and conducted competitive benchmarking and customer loyalty analysis to inform marketing strategies and retention campaigns.

Led market intelligence efforts, evaluating customer preferences and market demands to drive strategic decision-making. Implemented a medical visitation system to enhance customer engagement.

Managed business development processes and conducted market analysis to evaluate new business opportunities. Delivered P&L analysis and market projections to support strategic decisions.

Conducted market assessments and provided insights into strategic marketing and business development decisions related to new product launches. Analyzed competitor strategies to inform business positioning.

Currently pursuing a Postgraduate in Statistics, focusing on statistical methods and data analysis techniques to enhance decision-making in business contexts.

Currently enrolled in a Postgraduate program in Management, Leadership, and Results, aimed at developing leadership skills and strategic management capabilities.

Pursuing an MBA in Business Strategies, Competitiveness, and Results, focusing on strategic planning and competitive analysis in business environments.

Completed a specialization in Competitive Intelligence, emphasizing market analysis, competitor benchmarking, and strategic decision-making.

Earned a Bachelor's Degree in Economic Sciences, covering economic theory, quantitative methods, and financial analysis.