Thiago Ferreira Moraes

Provided CMO as a service for clients including Gelateria Borelli and JEM Systems, leading a seven-figure budget pitch and implementing AI-driven marketing solutions that improved campaign performance by 30% and cut operational time by 40%.

Led partner marketing and go-to-market across Latin America, driving campaigns with approximately US$85M in direct revenue impact and measurable ecosystem growth. Projects were recognized in AdWeek, Exame, and Meio & Mensagem.

Led branding and growth reporting directly to the CEO, integrating marketing and sales (RevOps). Accelerated company growth from 20% to 30% per year and implemented automation that improved conversion by 25% in 3 months.

Led go-to-market and B2B franchise expansion, creating the 'É a sua cara!' brand platform. Increased conversion by 20%, cut the sales cycle by 15%, and grew annual revenue by 18%.

Managed campaigns and narratives for Latin America and global audiences at scale, reaching 30,000+ employees. Took the 'Dia de Responsa' project to top trending topics and executive recognition.

Managed a ~R$5M budget for Tier-1 brands (Apple, Samsung, LG, Sony) with omnichannel strategies for 100+ stores. Lifted e-commerce conversion by 12% and reduced CPA by 10% on the Wedding Registry.

Built the e-commerce operation and growth strategy from scratch. Reached US$1M revenue in the first year, with ~40% average annual growth via SEO and paid media.

Built BI and automation structures that gave leadership real KPI visibility for the first time. Unified 5 Order-to-Cash processes into one and created a live dashboard for Supply Chain and Sales.

Adapted advertising copy for premium global brands (Tiffany, Canon, Samsung) while working internationally for two years.

Contributed to B2B product development and launches, plus innovation and stakeholder communication projects.

Supported the master's program operation, coordinating academic and administrative activities.

Supported branding and trade marketing for a premium wine importer.

Postgraduate in Analytical Psychology in progress.

Master's in Communication Sciences in progress, focused on the algorithmization of decision-making.

Marketing Director MBA in Marketing, completed in 2025.

Leadership Program certification from Escola Conquer, completed in 2023.

Google Ads certification, completed in 2023.

Google Analytics Individual Qualification, completed in 2021.

Digital Marketing certification from Digital House Brasil, completed in 2022.

Digital Marketing Associate certification from Meta, completed in 2021.

Facebook Certified Creative Strategy Professional certification, completed in 2021.

Postgraduate in Neuroscience and Applied Psychology, completed in 2020.

Executive MBA in Business Administration, completed in 2016.

Specialization in Planning, Communication and Media Studies, completed in 2015.

BA in Advertising and Marketing, completed in 2011.