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Rose Lima

@roselima

Marketing and Product Manager

At Omron Healthcare Ltda., I managed marketing initiatives for medical-device categories, bringing together strategies for feature adoption and content production. I also directed brand planning and product innovation.

At Mondelez International Ltda., I oversaw the Trident and Chiclets gum category and developed 360° campaigns, go-to-market plans, and influencer programs. I also managed category budgets and led analysts and interns.

Earlier, I worked across consumer goods, healthcare, and home appliances at Cargill Agricola S.A., Whirlpool Corporation S.A., CRS Brands Ltda., Reckitt Benckiser Ltda., and Softys Ltda. My work included market and consumer research, product launches, media planning, and budget management.

Experience

Work history, roles, and key accomplishments

Marketing & Trade Manager

Omron Healthcare Ltda.

Oct 2024 - Nov 2025 (1 year 1 month)

Managed marketing initiatives for medical device categories, integrating strategies to promote feature adoption and high-quality content production. Directed brand strategic planning and product innovation, optimizing category resources to maximize sales results and brand presence.

Marketing Strategy Brand Strategy Product Innovation Promotional Campaigns Cross Functional Collaboration Team Leadership Content Production Digital Marketing Traditional Marketing Category Management

Marketing Manager

Mondelez International Ltda.

Apr 2022 - Oct 2024 (2 years 6 months)

Oversaw the gum category (Trident and Chiclets), creating 360° communication campaigns and go-to-market strategies. Developed product innovation strategies, planned media and influencer programs, and managed category budget while leading a team of analysts and interns.

360° Brand Campaigns Go To Market Product Innovation Media Planning Influencer Programs Budget Management Financial Analysis Business and Market Diagnostics Team Leadership Category Management

Senior Marketing Analyst

Mondelez International Ltda.

Nov 2019 - Mar 2022 (2 years 4 months)

Managed the biscuit category (Oreo, Trakinas, Lacta), focusing on campaign development and launches. Conducted market diagnostics and financial analyses, and contributed to new product development and communication planning.

Campaign Development Product Launch Business and Market Diagnostics Financial Analysis Communication Planning Category Management Market Analysis

Marketing & Product Analyst

Cargill Agricola S.A.

Jun 2019 - Oct 2019 (4 months)

Acted as PMO for food categories under Liza and Maria brands. Responsible for sell-in/sell-out analyses, market and consumer research, and developed promotional campaigns and POS activations.

Project Management Sell In Sell Out Analysis Market Research Consumer Research Promotional Campaigns POS Activations Budget Management Financial Analysis

Innovation Analyst

Whirlpool Corporation S.A.

Sep 2018 - Jun 2019 (9 months)

Acted as PMO for food categories under Liza and Maria brands. Responsible for sell-in/sell-out analyses, market and consumer research, and developed promotional campaigns and POS activations.

Project Management Sell In Sell Out Analysis Market Research Consumer Research Promotional Campaigns POS Activations Budget Management Financial Analysis

Marketing & Innovation Analyst

CRS Brands Ltda.

Jan 2018 - Aug 2018 (7 months)

Supported categories of alcoholic beverages, juices and syrups with campaigns, market research and relationship events. Managed innovation initiatives, supplier interface and preparation of technical/commercial documentation for negotiations.

Campaign Management Market Research Innovation Management Supplier Management Budget Management Media Planning

Marketing Analyst

Reckitt Benckiser Ltda.

Mar 2016 - Jan 2018 (1 year 10 months)

Strategic role in Pesticides and Air Care categories, focused on brand strengthening and portfolio development. Conducted consumer behavior analysis and market intelligence, supported Trade Marketing and Sales, and managed innovation and portfolio renewal projects.

Brand Strategy Portfolio Development Consumer Behavior Analysis Market Intelligence Trade Marketing Sales Support Innovation Management 360° Media Budget Management

Marketing Analyst

Softys Ltda.

Apr 2012 - Feb 2014 (1 year 10 months)

Supported category management for feminine care and tissue products. Developed packaging, promotional materials and campaigns, and analyzed, developed and monitored new products, promotions and trade actions.

Category Management Packaging Development Promotional Materials Campaign Development New Product Development Trade Actions Budget Management