Fabio Caputti

I’m a Market Intelligence and Commercial Analytics professional with 20+ years of experience supporting data-driven commercial decisions in large multi-category companies. I specialize in market analytics, pricing strategy, forecasting, category development, and go-to-market strategy—turning complex datasets into actionable insights for executive leadership.

In my most recent roles, I restructured the Market Intelligence function by establishing analytics routines, data governance, and reporting frameworks. I’ve implemented market data platforms (including Nielsen, Scanntech, Neogrid, and sell-out databases), built dashboards integrating market share, pricing dynamics, promotions, and retail execution, and delivered ongoing executive presentations to support pricing and commercial strategy decisions.

I also bring hands-on experience across the commercial cycle, including monitoring seasonal categories, supporting marketing and sales funnel analytics (CAC, CPL, conversion rates), implementing OKRs, and leading CRM restructuring across direct and indirect channels. I develop geomarketing models for territory planning and channel expansion and support demand forecasting and S&OP planning using tools like SAP Planner, while collaborating closely with Sales, Marketing, Trade Marketing, Finance, and Supply Chain.