At PLANO & PALADAR CONSULTORIA, I craft detailed business and marketing plans for food service businesses. Before that, at COGNA EDUCAÇÃO | SABER EDUCAÇÃO, I led integrated marketing, product, research, and partnerships, and established an in-house agency for end-to-end campaigns.
At COGNA EDUCAÇÃO | SOMOS EDUCAÇÃO, I worked on product, pricing, and innovation for educational systems, textbooks, and digital platforms. I spearheaded the Learning Book project with Google for Education and Lenovo; Plurall became Brazil’s main digital teaching solution during the Covid-19 pandemic.
Across roles at B.BLEND, WHIRLPOOL LATIN AMERICA, COCA-COLA FEMSA BRASIL, B2W COMPANHIA GLOBAL DO VAREJO, and MCDONALD'S, I worked on marketing strategy, product launches, partnerships, and customer experience. I hold an Executive MBA from Insper, a Master's in Communication Sciences, and a Bachelor's in Advertising from the University of São Paulo.
