At Ambev, I lead regional Trade Marketing strategy across 33 operations in the Vizinhança channel, connecting commercial priorities, planning, and execution across approximately 3,000 points of sale.
I manage a third-party operation of 17 supervisors and around 370 promoters, along with R$4 million per month in execution and incentive payments. I use Scanntech, Nielsen, Power BI, and AI to prioritize investments, define targets, and improve ROI; recent initiatives delivered 25% savings in Trade Marketing spend and reduced turnover by 45%.
Previously at Scanntech Brasil and Colgate-Palmolive, I turned sell-out, shopper, pricing, mix, and distribution data into commercial actions. My work identified multimillion-real revenue opportunities, supported promotional activation that increased revenue by 27%, and improved order-management efficiency by 50% through Power BI.
