Cibele Marques de Souza

Leads marketing, growth, and commercial strategy in an early-stage B2B2C technology marketplace, balancing brand building, acquisition, and digital performance. Coordinates paid media, SEO/AEO, content, CRM, and partnerships while building marketing infrastructure.

Owns senior client relationships and leads strategic engagements, converting business questions into diagnostics, research, and practical roadmaps. Coordinates multidisciplinary specialists and manages project scope and executive deliverables.

Led integrated Marketing, Trade, and Sales with responsibility for P&L, revenue, profitability, and commercial results. Drove brand repositioning, innovation, and multichannel execution while coordinating agencies and cross-functional teams.

Led brand repositioning, channel expansion, and integrated Marketing, Sales, and Trade initiatives. Managed campaigns, media, PR, agencies, and suppliers with hands-on execution.

Built the Marketing function and led campaigns that contributed to 40%+ growth in brand awareness and relevant market-share gains.

Helped launch and consolidate the Brazilian operation, leading portfolio, positioning, and communication in coordination with global teams in the United States and China.

Led merchandising and regional activations, connecting national brand strategy with channel and point-of-sale execution.

Developed commercial and channel strategies for leading brands in the pharmacy channel, focused on sell-out, execution, customer relationships, and performance.

Ongoing postgraduate program in Behavioral Neuroscience.

Postgraduate program in Applied Neuroscience.

Post-MBA in Business Intelligence.

Executive MBA in Marketing & Communication.

B.Sc. in Civil Engineering.

Growth Hacking & Agile program.

User Experience program.

Neuromarketing program.