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t bettonTB
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t betton

@tbetton

Business Development and GTM leader building repeatable revenue systems across enterprise SaaS and channels.

United States
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What I'm looking for

I’m selectively open to BD Manager, Sales Manager, and Channel AE roles at growth-stage companies. I want to build repeatable 0→1 GTM and cold-market pipelines with enterprise and channel partnerships, leading outbound and sales teams.

I build revenue systems, pipeline engines, and go-to-market strategies that generate measurable outcomes—and keep running without me in the room. Across SaaS, cybersecurity, IoT, fintech, and enterprise technology, I’m known for opening cold markets, closing enterprise deals, and making growth repeatable.

Key wins include generating $8M–$12M in new pipeline within 6 months at Kastle Systems and contributing to $200M+ enterprise pipeline with 70–80% demo-to-close conversion at ExtraHop. I’ve driven 30% revenue growth across cybersecurity and managed IT service lines and expanded U.S. pipeline 30%+ by entering a cold enterprise market.

As a founder (Signal Daddy Media and Kadogo), I’ve built GTM systems, outbound engines, and community-driven acquisition frameworks from zero. I recruited and led a global hybrid sales team of 10+ professionals, established pipeline generation within 3–5 days of onboarding, and improved conversion with intent-based outbound frameworks.

I thrive in early-stage and growth-stage environments—especially 0→1 GTM builds, enterprise and channel partnership development, outbound pipeline generation, and sales team leadership. I’m selectively open to BD Manager, Sales Manager, and Channel AE roles at growth-stage companies where I can build something that lasts.

Experience

Work history, roles, and key accomplishments

Signal Daddy Media logoSM
Current

Founder & GTM / Revenue Lead

Jul 2024 - Present (2 years)

Built and launched an AI-driven engagement platform generating scalable pipeline through automated customer acquisition and structured outbound systems.

Recruited and led a global hybrid sales team of 10+ professionals establishing pipeline generation within 3–5 days of onboarding.

Developed behavioral intent-based outbound framework contributing to 15–25% conversion improvements across active

Kadogo logoKA
Current

Founder | Global Commerce & Fintech Strategy

Apr 2024 - Present (2 years 3 months)

Built a multi-service travel and mobility platform spanning rideshare, tourism, commerce, and digital engagement — from GTM strategy through execution.

Identified underserved market opportunities and developed partnership frameworks with tourism operators and local businesses to drive user acquisition.

Engineered community-driven growth systems using referrals, gamification, and local partners

KA
Current

Founder, Global Commerce & Fintech

Kadogo

Apr 2024 - Present (2 years 3 months)

Built a multi-service travel and mobility platform covering rideshare, tourism, commerce, and digital engagement from GTM through execution. Developed partnership frameworks and community-driven growth systems to reduce CAC and support scalable recurring growth.

PP

Fractional Director of Sales & BD

PC Techs and Parts

Aug 2023 - Feb 2026 (2 years 6 months)

Drove revenue growth across cybersecurity, compliance, and managed IT service lines through structured sales strategy and pipeline execution. Managed full sales cycles for SMB and mid-market buyers and built channel partnerships to expand market reach.

PC Techs and Parts logoPP

Director of Sales & Business Development (Fractional)

Aug 2023 - Feb 2026 (2 years 6 months)

Drove 30% revenue growth across cybersecurity, compliance, and managed IT service lines through structured sales strategy and pipeline execution.

Developed account expansion strategies increasing service adoption and cross-sell performance within existing client accounts.

Managed full sales cycle across SMB and mid-market technology buyers from prospecting through close.

Developed and managed

NXGEN Technology AG logoNA

U.S. Market Expansion & GTM Lead

Sep 2024 - Sep 2025 (1 year)

Led end-to-end U.S. market expansion for NXG GENESIS — an AI-based enterprise security platform targeting commercial real estate and critical infrastructure.

Secured initial U.S. enterprise contracts from cold market entry, expanding active sales pipeline by 30%.

Built executive-level outreach frameworks and presentation assets accelerating access to CIOs, CTOs, and VP-level decision makers.

Kastle Systems logoKS

Business Development Manager

Jan 2022 - Sep 2023 (1 year 8 months)

Generated $8M–$12M in new pipeline within 6 months — achieving 4× annual target and ranking Top 10 on the West Coast in a national sales organization by converting competitive wins into expanded accounts.

Positioned to exceed first-year sales goals by 300%+ through targeted GTM execution and territory development.

Penetrated untapped commercial real estate accounts achieving preferred vendor s

BKJ Digital logoBD

Director Of Business Development

Jun 2020 - Nov 2021 (1 year 5 months)

Managed $1M quota and built GTM strategy from scratch — driving 200% increase in engagement and inbound conversion within three months.

Recruited and led a six-person sales team targeting C-suite accounts across SaaS and digital services verticals.

Implemented SaaS tech stack, CRM workflows, and a website chatbot, improving lead generation and pipeline efficiency.

Developed LinkedIn viral in

Amazon logoAM

Business Development Manager - HUB Team

Jun 2017 - Nov 2018 (1 year 5 months)

Managed full sales cycle for Amazon Hub Locker product launch — engaging 80–120 clients daily with 1–3 weekly demo appointments booked.

Converted consultative multi-layered solution conversations into enterprise contracts across property and logistics verticals.

Headset logoHE

Territory Sales Executive - Contract (SaaS sales | Cloud Services | Software Int

Jun 2015 - May 2017 (1 year 11 months)

Drove product launch adoption across 7 markets — contributing to $20M+ Series A funding through sales execution and public speaking.

Achieved 70–80% demo-to-close conversion rate through on-site demos and full-cycle territory management.

United States Army logoUA

74C10 - Telecommunicator Operator / ROTC Instructor

Nov 1994 - May 2007 (12 years 6 months)

Held TS/SCI clearance operating communications systems supporting the Joint Staff, Pentagon, and DOD across global locations including Japan, Korea, and Maryland.

Served as Network Architect, Network Administrator, and Telecom Center Operator managing large-scale automated information systems.

Led NBC training for 300–500 personnel per class — developing curriculum, facilitating delivery, and

Education

Degrees, certifications, and relevant coursework

NU

NuCamp

Full Stack Web and App Development

2020 - 2021

Front End Web UI Framework, Bootstrap
Front End Javascript Library, React
Multiplatform Mobile App Dev with React Native
Server-side Dev with NodeJS, Express, and MongoDB

NB

Nucamp Coding Bootcamp

Web Fundamental Coding Bootcamp

2019 - 2019

Web Fundamentals, HTML, CSS, and JavaScript

MB

Mortgage Banking and Brokerage

Mortgage Learning

2006 - 2006

FK

Ft. Campbell Kentucky

Prepatory Leadership Development Course

2001 - 2001

FC

Frederick Community College

MCSE

2000 - 2001

FG

Ft. Gordon

Top Secret/Sensitive Compartmented Information - Clearable/Inactive, Telecommunication Operator

1995 - 1996

Tech stack

Software and tools used professionally

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