t betton
@tbetton
Business Development and GTM leader building repeatable revenue systems across enterprise SaaS and channels.
What I'm looking for
I build revenue systems, pipeline engines, and go-to-market strategies that generate measurable outcomes—and keep running without me in the room. Across SaaS, cybersecurity, IoT, fintech, and enterprise technology, I’m known for opening cold markets, closing enterprise deals, and making growth repeatable.
Key wins include generating $8M–$12M in new pipeline within 6 months at Kastle Systems and contributing to $200M+ enterprise pipeline with 70–80% demo-to-close conversion at ExtraHop. I’ve driven 30% revenue growth across cybersecurity and managed IT service lines and expanded U.S. pipeline 30%+ by entering a cold enterprise market.
As a founder (Signal Daddy Media and Kadogo), I’ve built GTM systems, outbound engines, and community-driven acquisition frameworks from zero. I recruited and led a global hybrid sales team of 10+ professionals, established pipeline generation within 3–5 days of onboarding, and improved conversion with intent-based outbound frameworks.
I thrive in early-stage and growth-stage environments—especially 0→1 GTM builds, enterprise and channel partnership development, outbound pipeline generation, and sales team leadership. I’m selectively open to BD Manager, Sales Manager, and Channel AE roles at growth-stage companies where I can build something that lasts.
Experience
Work history, roles, and key accomplishments
Built and launched an AI-driven engagement platform generating scalable pipeline through automated customer acquisition and structured outbound systems.
Recruited and led a global hybrid sales team of 10+ professionals establishing pipeline generation within 3–5 days of onboarding.
Developed behavioral intent-based outbound framework contributing to 15–25% conversion improvements across active
Built a multi-service travel and mobility platform spanning rideshare, tourism, commerce, and digital engagement — from GTM strategy through execution.
Identified underserved market opportunities and developed partnership frameworks with tourism operators and local businesses to drive user acquisition.
Engineered community-driven growth systems using referrals, gamification, and local partners
Founder, Global Commerce & Fintech
Kadogo
Apr 2024 - Present (2 years 3 months)
Built a multi-service travel and mobility platform covering rideshare, tourism, commerce, and digital engagement from GTM through execution. Developed partnership frameworks and community-driven growth systems to reduce CAC and support scalable recurring growth.
Fractional Director of Sales & BD
PC Techs and Parts
Aug 2023 - Feb 2026 (2 years 6 months)
Drove revenue growth across cybersecurity, compliance, and managed IT service lines through structured sales strategy and pipeline execution. Managed full sales cycles for SMB and mid-market buyers and built channel partnerships to expand market reach.
Director of Sales & Business Development (Fractional)
Aug 2023 - Feb 2026 (2 years 6 months)
Drove 30% revenue growth across cybersecurity, compliance, and managed IT service lines through structured sales strategy and pipeline execution.
Developed account expansion strategies increasing service adoption and cross-sell performance within existing client accounts.
Managed full sales cycle across SMB and mid-market technology buyers from prospecting through close.
Developed and managed
Led end-to-end U.S. market expansion for NXG GENESIS — an AI-based enterprise security platform targeting commercial real estate and critical infrastructure.
Secured initial U.S. enterprise contracts from cold market entry, expanding active sales pipeline by 30%.
Built executive-level outreach frameworks and presentation assets accelerating access to CIOs, CTOs, and VP-level decision makers.
Generated $8M–$12M in new pipeline within 6 months — achieving 4× annual target and ranking Top 10 on the West Coast in a national sales organization by converting competitive wins into expanded accounts.
Positioned to exceed first-year sales goals by 300%+ through targeted GTM execution and territory development.
Penetrated untapped commercial real estate accounts achieving preferred vendor s
Advised a European-based startup on U.S. market entry, digital positioning, and GTM strategy.
Developed website, content frameworks, and customer acquisition strategies supporting cross-market expansion.
Managed $1M quota and built GTM strategy from scratch — driving 200% increase in engagement and inbound conversion within three months.
Recruited and led a six-person sales team targeting C-suite accounts across SaaS and digital services verticals.
Implemented SaaS tech stack, CRM workflows, and a website chatbot, improving lead generation and pipeline efficiency.
Developed LinkedIn viral in
Developed multi-touch enterprise GTM strategy leveraging commercial management firms to accelerate C-suite access.
Built outbound email and LinkedIn sequences using HubSpot — increasing client meetings within 60 days of launch.
Contributed to a $200M+ enterprise pipeline environment supporting top-performing cybersecurity sales teams.
Developed experience in complex enterprise SaaS sales cycles, stakeholder engagement, and solution positioning.
Managed the full sales cycle for the Amazon Hub Locker product launch across property and logistics verticals. Engaged 80–120 clients daily and converted consultative solution discussions into enterprise contracts.
Managed full sales cycle for Amazon Hub Locker product launch — engaging 80–120 clients daily with 1–3 weekly demo appointments booked.
Converted consultative multi-layered solution conversations into enterprise contracts across property and logistics verticals.
Territory Sales Executive (Contract)
Headset
Jun 2015 - May 2017 (1 year 11 months)
Drove product launch adoption across seven markets through sales execution and public speaking. Achieved a 70–80% demo-to-close conversion rate via on-site demos and full-cycle territory management.
Territory Sales Executive - Contract (SaaS sales | Cloud Services | Software Int
Jun 2015 - May 2017 (1 year 11 months)
Drove product launch adoption across 7 markets — contributing to $20M+ Series A funding through sales execution and public speaking.
Achieved 70–80% demo-to-close conversion rate through on-site demos and full-cycle territory management.
Built strategic alliance program generating a pipeline averaging $13M–$15M across Washington, Oregon, California, and Texas markets.
Established partnerships with property management firms, commercial realtors, and private investors to drive multifamily business development.
Telecommunicator Operator / ROTC
United States Army
Nov 1994 - May 2007 (12 years 6 months)
Operated communications systems with TS/SCI clearance supporting Joint Staff and DOD environments across global locations. Served as a network architect/administrator and telecom center operator, and led NBC training for 300–500 personnel per class.
74C10 - Telecommunicator Operator / ROTC Instructor
Nov 1994 - May 2007 (12 years 6 months)
Held TS/SCI clearance operating communications systems supporting the Joint Staff, Pentagon, and DOD across global locations including Japan, Korea, and Maryland.
Served as Network Architect, Network Administrator, and Telecom Center Operator managing large-scale automated information systems.
Led NBC training for 300–500 personnel per class — developing curriculum, facilitating delivery, and
Education
Degrees, certifications, and relevant coursework
NuCamp
Full Stack Web and App Development
2020 - 2021
Front End Web UI Framework, Bootstrap
Front End Javascript Library, React
Multiplatform Mobile App Dev with React Native
Server-side Dev with NodeJS, Express, and MongoDB
Nucamp Coding Bootcamp
Web Fundamental Coding Bootcamp
2019 - 2019
Web Fundamentals, HTML, CSS, and JavaScript
Mortgage Banking and Brokerage
Mortgage Learning
2006 - 2006
Ft. Campbell Kentucky
Prepatory Leadership Development Course
2001 - 2001
Frederick Community College
MCSE
2000 - 2001
Ft. Gordon
Top Secret/Sensitive Compartmented Information - Clearable/Inactive, Telecommunication Operator
1995 - 1996
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
sdm.signaldaddymedia.comJob categories
Skills
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