Open to opportunities

Reginald Smith

@reginaldsmith2

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VP of Growth who builds hybrid PLG + enterprise revenue engines.

United States

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What I'm looking for

I’m looking to lead hybrid PLG + enterprise SaaS growth, owning repeatable pipeline and ARR expansion using MEDDIC/Challenger execution, strong enablement, and data-driven forecasting across SDR/AE/CS motion.

I’m a sales leader who has executed both product-led and enterprise-led growth motions across CRM, marketing automation, and SaaS platforms, with a track record of building repeatable systems—not just one-off wins. I generated $7.5M ARR from zero at Keap by structuring hybrid PLG expansion alongside enterprise contract structuring.

At Martian Logic, I built pipeline from $33K to $21M+ in under 8 months by designing go-to-market strategy and recruiting/scaling a cross-regional sales team. I’ve led full-cycle execution from SDR prospecting through AE closing to Customer Success handoff, using MEDDIC qualification and Challenger methodology to improve deal quality and accelerate outcomes.

Earlier, as Director of Enterprise Sales at NBC Universal / Comcast, I managed a $52M ARR enterprise division with 167%+ quota attainment, leading 220+ employees and closing $10M+ in new enterprise contracts across 9–12 month cycles. I bring disciplined pipeline management, forecasting accuracy, and sales enablement—leveraging Salesforce, Gong, and AI-powered forecasting—to drive measurable revenue growth across distributed organizations.

Experience

Work history, roles, and key accomplishments

Vice President of Sales

ChurnZero

Feb 2023 - Sep 2024 (1 year 7 months)

Generated $7.5M ARR from zero by building a hybrid PLG expansion and enterprise contract sales motion for a CRM and marketing automation SaaS platform. Led 50+ Account Executives driving $15M annual revenue growth, managing full-cycle SDR-to-AE-to-CS handoffs using MEDDIC and Challenger across B2B SaaS customers.

Hybrid PLG + Enterprise Sales MEDDIC Challenger Sales Methodology Salesforce CRM SDR AE CS Alignment

Head of Sales

Martian Logic

Jun 2022 - Feb 2023 (8 months)

Built pipeline from $33K to $21M+ in under 8 months by designing go-to-market strategy and recruiting a 36-person cross-regional sales team for an HR tech SaaS platform. Scaled distributed outbound motions and implemented MEDDIC-based enterprise sales cycles using Salesforce, Gong, and Outreach to improve pipeline velocity and forecast accuracy.

Go To Market Strategy Pipeline Generation MEDDIC Salesforce CRM Gong Outreach

Senior Vice President of Sales

Keap

Mar 2021 - Jun 2022 (1 year 3 months)

Generated $7.5M ARR from zero in the first year by building an enterprise sales motion for a CRM and marketing automation platform. Launched an enterprise tier with multi-year named-account contracts and expansion pathways, developing sales playbooks and enablement that shortened sales cycles and scaled enterprise contract value.

Account Expansion Sales Enablement Salesforce CRM HubSpot

Director of Enterprise Sales

NBCUniversal / Comcast

Aug 2017 - Mar 2021 (3 years 7 months)

Led an enterprise division with $52M ARR and 167%+ quota attainment, managing 220+ employees including 25+ direct reports across telecommunications and media services. Closed $10M+ in new enterprise contracts and achieved #1 national ranking by leading disciplined pipeline management, forecasting accuracy, and enterprise development using MEDDIC and Challenger.

Pipeline Management Quota Attainment MEDDIC Challenger Sales Methodology

Senior Account Executive

Google

Jan 2014 - Jan 2017 (3 years)

Executed a 4-year engagement as a 1099 contractor, driving enterprise account development and sales for Google Cloud and advertising platform solutions. Managed multi-year enterprise sales cycles and account expansion across complex stakeholder environments and contract structures.

Enterprise Account Management Advertising Sales Contract Management Stakeholder Management Account Expansion Enterprise Sales