Christina Rollins

Manage business development activities and client relationships for a portfolio of three B2B clients as an outsourced BD representative. Onboarded a net-new document management SaaS client in the first month and improved lead qualification and qualified lead growth through targeted outbound campaigns and ICP research.

Led full-cycle sales for new client acquisition, including outbound prospecting, technical demos, contract negotiations, and customer onboarding. Generated $460K in 2025 revenue and developed targeted growth strategies for community colleges, universities, and workforce development associations.

Served as Founding SDR, architecting and executing the company’s first outbound strategy and identifying opportunities for advanced analytics and AI solutions. Conducted ICP and market research to develop GTM strategies and achieved 90% of quota in a greenfield environment.

Led EMEA demand generation efforts in collaboration with regional marketing and sales leadership to align GTM initiatives with B2B payment trends. Surpassed Q1 quota by 106%, generating 16 qualified sales opportunities.

Worked in an SDR role recognized as a 2× top performer for booked meetings. Averaged 15 new-logo opportunities monthly with an 80% conversion rate to SQL and maintained rigorous performance tracking, averaging 625 outbound activities per week.

Closed the largest client deal by refining the value proposition and designing a customized L&D solution. Achieved a 12% opportunity-to-closed-won conversion rate.

Delivered specialized corporate English training in sales, finance, and engineering to enterprise clients, including BNP Paribas, Société Générale, Peugeot, and The Spanish Army. Focused on personalized learning experiences, goal alignment, and measurable performance tracking.

Earned an Associate of Arts in Education with an English focus at Thomas More College from 2010 to 2012.

Completed the AI for Business Professionals certification with the University of Pennsylvania.

Completed IBM coursework for Fundamentals of Artificial Intelligence.

Completed LinkedIn Learning coursework in Foundations of Generative AI.

Completed a SCRUM Master certification through LearnQuest.

Completed the Digital Marketing & eCommerce Professional Certificate with Google.

Completed a Sales Enablement certification with HubSpot Academy.

Completed Business & Sales Development certification coursework with Sales Assembly.