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@santoshsinghdagur
Digital Marketing & Technology Head with 17+ years of experience.
I am a seasoned Digital Marketing & Technology Head with over 17 years of experience in driving digital transformation and online business growth. My expertise spans across marketing strategy, brand building, and performance marketing, enabling organizations to enhance customer engagement and profitability. I have a proven track record of leading high-performing teams and executing innovative campaigns that significantly increase revenue.
Throughout my career, I have spearheaded enterprise-scale digital transformation initiatives, integrating advanced technologies such as AI and marketing automation to optimize customer experiences. My data-driven approach has led to remarkable achievements, including a 200% growth in organic traffic and substantial improvements in customer acquisition and retention. I am passionate about leveraging analytics and marketing intelligence to drive performance optimization and align marketing strategies with business objectives.
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Work history, roles, and key accomplishments
TSG
Mar 2018 - Present (7 years 8 months)
Spearheaded digital transformation initiatives, driving web traffic, lead generation, E-commerce growth, and brand awareness through data-driven strategies. Developed and executed a comprehensive digital marketing strategy, encompassing Paid Media, Search, Display, Affiliate Marketing, Email Marketing, Facebook Ads, Push Notifications, and SEO across multiple regions.
ELI India
Sep 2017 - Feb 2018 (5 months)
Led SEO, PPC, and content marketing, increasing organic traffic by 30% and optimizing paid campaigns across global markets. Managed ₹1.5-2 Cr annual budget, executing high-impact Google, Facebook, LinkedIn & Bing campaigns.
South Asian Stocks Limited
Feb 2017 - Feb 2018 (1 year)
Developed and executed comprehensive digital marketing strategies, leveraging SEO, SEM, PPC, Affiliate, Influencer, and Video Marketing to drive customer acquisition. Led website revamp and blog strategy, optimizing for search visibility, user experience, and lead generation.
RelioQuick India Pvt Ltd
Feb 2015 - Feb 2017 (2 years)
Designed and implemented multi-channel digital marketing campaigns to drive brand visibility, lead generation, and customer engagement. Managed SEO, SEM, PPC, Social Media, and Affiliate Marketing campaigns, optimizing ad spend for maximum conversion and efficiency.
PCTI Group
Jan 2014 - Jan 2015 (1 year)
Managed content strategy, CMS, and UX/UI optimization, alongside website and blog development. Oversaw newsletter campaigns, social media marketing, and communication training.
AITD
Jan 2011 - Jan 2014 (3 years)
Responsible for social media planning and execution, content creation, and community engagement. Managed client relationships and digital campaigns to enhance brand visibility.
AIEL Institutions
May 2006 - Dec 2010 (4 years 7 months)
Developed business proposals and managed stakeholder negotiations, along with organizing exhibitions and trade shows. Handled outdoor and print media advertising, lead generation, and brand positioning to drive business growth.
Degrees, certifications, and relevant coursework
Executive Programme Digital Marketing, Digital Marketing
Completed an executive program focused on advanced digital marketing strategies and their application in modern business environments. Gained expertise in leveraging digital channels for business growth and transformation.
Diploma in IMC Marketing, Marketing
Obtained a diploma in Integrated Marketing Communications, focusing on cohesive brand messaging across various platforms. Developed skills in strategic communication and campaign integration.
MBA Marketing, Marketing
Pursued a Master of Business Administration with a specialization in Marketing. Focused on strategic marketing management, market research, and consumer behavior to drive business growth.
BA Arts, Arts
Completed a Bachelor of Arts degree, providing a foundational understanding of various academic disciplines. Developed critical thinking and analytical skills applicable to diverse fields.
Software and tools used professionally
VWO
Facebook Ads
Taboola
Outbrain
Google Tag Manager
Data Studio
Dialogflow
DigitalOcean
GitHub
Salesforce
Pipedrive
Freshsales
Mailchimp
SendinBlue
Gmail
WebEngage
Google Analytics
Jira
HubSpot
ActiveCampaign
PayPal
Trello
ClickUp
Ahrefs
Moz
SEMrush
monday.com
SendGrid
Twilio
Zapier
GetResponse
Optimizely
KISSmetrics
Marketo
SQL
Hotjar
Google Ads
Hootsuite
Sprout Social
Integromat
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