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Santosh singh Dagur

@santoshsinghdagur

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Digital Marketing & Technology Head with 17+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth in digital marketing and technology.

I am a seasoned Digital Marketing & Technology Head with over 17 years of experience in driving digital transformation and online business growth. My expertise spans across marketing strategy, brand building, and performance marketing, enabling organizations to enhance customer engagement and profitability. I have a proven track record of leading high-performing teams and executing innovative campaigns that significantly increase revenue.

Throughout my career, I have spearheaded enterprise-scale digital transformation initiatives, integrating advanced technologies such as AI and marketing automation to optimize customer experiences. My data-driven approach has led to remarkable achievements, including a 200% growth in organic traffic and substantial improvements in customer acquisition and retention. I am passionate about leveraging analytics and marketing intelligence to drive performance optimization and align marketing strategies with business objectives.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Technology Head

Current

TSG

Mar 2018 - Present (7 years 4 months)

Spearheaded digital transformation initiatives, driving web traffic, lead generation, E-commerce growth, and brand awareness through data-driven strategies. Developed and executed a comprehensive digital marketing strategy, encompassing Paid Media, Search, Display, Affiliate Marketing, Email Marketing, Facebook Ads, Push Notifications, and SEO across multiple regions.

Digital Transformation Lead Generation Brand Awareness SEO SEM Paid Media Email Marketing Facebook Ads Marketing Automation CRM LMS

Digital Marketing Manager

South Asian Stocks Limited

Feb 2017 - Feb 2018 (1 year)

Developed and executed comprehensive digital marketing strategies, leveraging SEO, SEM, PPC, Affiliate, Influencer, and Video Marketing to drive customer acquisition. Led website revamp and blog strategy, optimizing for search visibility, user experience, and lead generation.

Digital Marketing Strategy SEO SEM PPC Affiliate Marketing Influencer Marketing Video Marketing Website Optimization Lead Generation Marketing Automation

Sen. Digital Marketing Manager

ELI India

Sep 2017 - Feb 2018 (5 months)

Led SEO, PPC, and content marketing, increasing organic traffic by 30% and optimizing paid campaigns across global markets. Managed ₹1.5-2 Cr annual budget, executing high-impact Google, Facebook, LinkedIn & Bing campaigns.

SEO PPC Content Marketing Google Ads Facebook Ads LinkedIn Ads Bing Ads Marketing Automation Lead Nurturing Customer Retention

Digital Media Manager

RelioQuick India Pvt Ltd

Feb 2015 - Feb 2017 (2 years)

Designed and implemented multi-channel digital marketing campaigns to drive brand visibility, lead generation, and customer engagement. Managed SEO, SEM, PPC, Social Media, and Affiliate Marketing campaigns, optimizing ad spend for maximum conversion and efficiency.

Marketing Campaigns Lead Generation Customer Engagement SEO SEM PPC Social Media Marketing Affiliate Marketing Market Research

Content Manager/Trainer

PCTI Group

Jan 2014 - Jan 2015 (1 year)

Managed content strategy, CMS, and UX/UI optimization, alongside website and blog development. Oversaw newsletter campaigns, social media marketing, and communication training.

Content Strategy CMS Web Development Social Media Marketing Communication Training

Social Media Manager

AITD

Jan 2011 - Jan 2014 (3 years)

Responsible for social media planning and execution, content creation, and community engagement. Managed client relationships and digital campaigns to enhance brand visibility.

Content Creation Community Engagement Client Management

Marketing Manager (BDM)

AIEL Institutions

May 2006 - Dec 2010 (4 years 7 months)

Developed business proposals and managed stakeholder negotiations, along with organizing exhibitions and trade shows. Handled outdoor and print media advertising, lead generation, and brand positioning to drive business growth.

Exhibitions Trade Shows Outdoor Advertising Print Ads Lead Generation Positioning)Business Growth

Education

Degrees, certifications, and relevant coursework

IIM Jammu

Executive Programme Digital Marketing, Digital Marketing

Completed an executive program focused on advanced digital marketing strategies and their application in modern business environments. Gained expertise in leveraging digital channels for business growth and transformation.

IE Business School

Diploma in IMC Marketing, Marketing

Obtained a diploma in Integrated Marketing Communications, focusing on cohesive brand messaging across various platforms. Developed skills in strategic communication and campaign integration.

IMTS, Noida

MBA Marketing, Marketing

Pursued a Master of Business Administration with a specialization in Marketing. Focused on strategic marketing management, market research, and consumer behavior to drive business growth.

University of Kota, Kota

BA Arts, Arts

Completed a Bachelor of Arts degree, providing a foundational understanding of various academic disciplines. Developed critical thinking and analytical skills applicable to diverse fields.