
Vineeth N
@vineethn
I've scaled digital acquisition, revenue, and AI marketing products across major brands.
What I'm looking for
I've led digital acquisition and revenue growth at Vodafone Idea, delivering 900,000+ acquisitions and ₹550 Cr in digital revenue while reducing acquisition cost by 40%. I scaled monthly acquisitions from 10,000 to 48,000 and led the go-to-market for Vi Max Postpaid.
Now, as COO at Adroit Digital, I advise D2C, e-commerce, and fintech founders on positioning, go-to-market, and customer acquisition, including 2x growth and 60% lower CAC for a fintech client. I also build AI products, from Zapy's marketing-content platform to multi-agent systems and AI SEO tooling.
Experience
Work history, roles, and key accomplishments
Chief Operating Officer
Adroit Digital
Feb 2025 - Present (1 year 7 months)
Advises D2C, e-commerce, and fintech founders on positioning, go-to-market, and customer acquisition. Delivered 2x acquisition growth and 60% lower CAC for a leading fintech client within three months.
Vice President, Digital Lead (Postpaid)
Vodafone Idea Ltd.
Feb 2022 - Dec 2024 (2 years 10 months)
Led the postpaid digital acquisition vertical, delivering 900,000+ customer acquisitions and ₹550 Cr in revenue through digital while reducing customer acquisition cost by 40%. Scaled monthly digital acquisitions from 10,000 to 48,000 over 33 months.
Head of Digital
Dentsu (Nestlé Indonesia)
Sep 2021 - Jan 2022 (4 months)
Led digital transformation for Nestlé Indonesia across search, social, programmatic, e-commerce, and SEO, driving 30% organic traffic growth and a 25% e-commerce conversion lift. Won and transitioned the account during a competitive pitch.
Performance Strategy Director
iProspect (Dentsu)
Jan 2020 - Aug 2021 (1 year 7 months)
Led performance strategy and a 15-member SEO team for leading Indonesian brands across SEO, paid media, and e-commerce. Planned annual strategies and budgets and helped secure high-profile accounts.
Associate Director
Performics / Convonix (Publicis Groupe)
Nov 2010 - Dec 2019 (9 years 1 month)
Progressed from Project Manager to Associate Director over nine years, leading performance marketing for Taj Hotels (IHCL), Citibank (APAC & UK), Tata Motors, HDFC Securities, and SOTC. Grew Taj Hotels' paid, owned, and earned revenue share from 55% to 85% in a year.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Bachelor of Engineering, Information Technology
2006 - 2010
Bachelor of Engineering in Information Technology from the University of Mumbai, completed in 2010.
University of Virginia Darden School of Business
Certification, Artificial Intelligence in Marketing
Certification in Artificial Intelligence in Marketing.
DeepLearning.AI
Certification, Generative AI
Certification in Generative AI for Everyone.
University of Sydney
Certification, Design Thinking for Business Strategy
Certification in Design Thinking for Business Strategy.
Digital Marketing Institute
Certification, Digital Marketing Strategy & Planning
Certification in Digital Marketing Strategy & Planning.
Individual Qualification, Google Analytics
Google Analytics Individual Qualification certification.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
digitalwithvineeth.comSalary expectations
Social media
Job categories
Skills
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