Open to opportunities

Ankur Sharda

@ankursharda1

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Consumer marketing leader driving data-informed brand and performance growth across global markets.

India

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What I'm looking for

I seek a data-driven marketing leadership role where I can lead cross-functional teams, scale brand and performance campaigns globally, and drive measurable consumer growth in an entrepreneurial environment.

I am a results-driven consumer marketing leader with over 11 years of experience building brand and reputation campaigns across consumer tech, e-commerce, and fintech. I translate complex analytics into actionable strategies that shift consumer sentiment and improve funnel performance.

I've led high-performing teams and partnered with Product, Technology, and Sales to optimize end-to-end customer journeys, architect measurement frameworks, and scale performance marketing operations. I have driven multi-national rollouts and localized campaigns across APAC, the US, and India, managing large budgets and cross-functional stakeholders.

As a former startup co-founder and senior marketer at enterprise firms, I thrive in fast-paced, entrepreneurial settings and focus on delivering measurable growth through integrated campaign design, CRM-driven acquisition, and continuous optimization.

Experience

Work history, roles, and key accomplishments

Associate Director - Performance

Simplilearn

May 2022 - Aug 2025 (3 years 3 months)

Led a high-performing marketing team to drive consumer-facing campaigns and brand growth for a premium education brand, architecting data and measurement strategies that improved consumer perception and engagement. Developed scalable systems and processes to enhance operational efficiency in a fast-paced environment.

Performance Marketing Marketing Analytics Salesforce Tableau Media Planning CRO Team Leadership

Manager - Digital Marketing

BYJU'S

Nov 2021 - May 2022 (6 months)

Orchestrated the end-to-end go-to-market strategy for BYJU's US launch, defining audience segmentation and media plans that drove market penetration and consumer conversions. Collaborated with cross-functional teams to analyze performance data and optimize digital touchpoints for improved ROI.

Go To Market Market Segmentation Media Planning Google Ads Facebook Ads CRM Performance Analysis CRO

Senior Manager - Digital

Lithan Academy

Sep 2020 - Sep 2021 (1 year)

Developed and executed localized campaign strategies across 10+ countries in India and APAC, owning digital strategy focused on funnel optimization and CRM-driven lead generation to scale regional growth. Identified and scaled key lead channels to drive consistent business results.

Digital Strategy CRM Funnel Optimization Lead Generation Campaigns Email Marketing Analytics Paid Media

Manager - Digital Marketing

Mindshare

Mar 2018 - Aug 2020 (2 years 5 months)

Advised enterprise clients including Nestle and Honda across multiple markets, developing digital and customer experience strategies and optimizing monthly marketing budgets exceeding $1M to maximize client ROI. Influenced stakeholders and led campaign performance alignment across regions.

Client Strategy Media Buying Budget Management Cross Border Campaigns DV360)Analytics Stakeholder Management

Assistant Manager - Digital

PayU Payments Pvt. Ltd.

Jul 2015 - Jan 2018 (2 years 6 months)

Executed multi-channel digital marketing strategies to drive user acquisition and sales for a leading payment gateway, leveraging data analytics to define KPIs and continuously improve campaign performance. Optimized acquisition funnels to enhance conversion.

User Acquisition Multi channel Marketing Analytics KPIs Email Marketing Affiliate Marketing CRO Paid Media

Co-Founder - Marketing

Fruitsevo

Jan 2015 - Dec 2016 (1 year 11 months)

Pioneered a D2C startup, defining value proposition and go-to-market strategy to establish brand and acquire early customers through co-marketing, community engagement, and high-impact content. Managed product, marketing, and operations across functions.

D2C Go To Market Content Marketing Community Engagement Social Media Email Marketing Branding

Executive - Digital/Affiliate

Fareportal Inc.

Oct 2013 - Jun 2015 (1 year 8 months)

Executed and optimized digital and affiliate marketing campaigns, managed email marketing strategies with A/B testing, and built stakeholder relationships to drive campaign effectiveness. Improved affiliate performance and engagement metrics.