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Rajat Naruka

@rajatnaruka

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Senior growth marketing leader turning performance and lifecycle marketing into scalable, multi-market revenue engines.

India

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What I'm looking for

I’m looking for Senior Growth and Performance Marketing Manager role where I can build teams, run full-funnel strategy (paid + lifecycle + CRM), scale multi-market growth, and deliver measurable revenue growth through experimentation and analytics.

I’m a Senior Growth Marketing Manager focused on building scalable growth engines that transform marketing investments into sustainable revenue. With 8+ years of experience, I’ve led Growth, Performance and Digital Marketing across B2B, B2C and D2C businesses—delivering customer acquisition, demand generation, market expansion and measurable revenue growth.

Currently, I lead Global Growth, Performance & Revenue Marketing at Tetr College of Business, driving full-funnel growth across India, North America, Europe, MENA, LATAM and Southeast Asia. I built the global growth function from scratch by integrating paid media, lifecycle marketing, CRM, SEO/GEO, marketing automation, analytics, experimentation and AI—so teams can scale consistently while protecting efficiency.

Previously at Baazi Games, I managed $540K monthly media budgets and scaled user acquisition to 100K+ monthly installs while improving CAC, CPI, ROAS, retention and LTV. I also built affiliate, OEM and strategic partnership ecosystems and led integrated digital and brand campaigns; earlier, at Techmagnate, I supported 50+ brands through GTM strategy and digital transformation with a strong focus on performance and optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Marketing Manager

Current

Tetr College of Business

Nov 2025 - Present (9 months)

Own paid media across Google, Meta, LinkedIn, TikTok, DV360 and DSPs in six markets (India, NA, Europe, MENA, LATAM, SEA). Scaled spend USD 27K to 155K/month in 10 months while cutting CPL 32% and CPA 26%, lifting funnel conversion 18-22% and daily qualified leads 30 to 270. Run 15 experiments/month, own GA4/GTM and GDPR measurement, lead a team of 4. Paid drives 30% of annual enrolment revenue.

Growth Marketing Manager

Baazi Games

Apr 2023 - Oct 2025 (2 years 6 months)

Owned USD 540K+ monthly media across Meta, Google App Campaigns, Apple Search Ads, Moloco, Criteo and DV360 for three gaming apps, with 5 direct reports. Scaled installs 3x to 70K+/month at 2.9x LTV:CAC on a 45-day payback and 4.3x ROI by month 7-9. Ran SKAdNetwork/ATT measurement, 80-120 creatives a month, and a D2C store at 4-5x ROAS on USD 48-71K monthly revenue.

Manager, Digital Marketing

Techmagnate

Mar 2021 - Apr 2023 (2 years 1 month)

Managed a USD 6M+ annual budget across paid media, SEO and content for 30+ B2B, B2C and D2C brands, delivering up to 4x ROAS. Ran the agency's inbound engine at 650-700 MQLs/month and 50-55% MQL-to-SQL. Built a B2B SaaS pipeline for a Series B HR Tech platform across India and MENA, and scaled a D2C brand to USD 143K monthly revenue at 6x ROAS. Lifted on-site conversion up to 35%.

Meta Ads Google Ads LinkedIn Ads Apple Search Ads DSPs OTT YouTube SEO ASO CRO Marketing Automation Lead Scoring Analytics

Senior Executive, Sales and Marketing

Stratbeans Consulting

Dec 2017 - Mar 2021 (3 years 3 months)

Built full-funnel demand generation across SEM, paid social, email and inbound for a B2C authoring-tool business and a B2B enterprise LMS sold to L&D, HR and IT decision-makers. Owned lead generation through MQL-to-SQL qualification, lead scoring and nurture across 100+ corporate accounts including Fortune 500, running account-based outreach to lift adoption and renewals