I’m looking for Senior Growth and Performance Marketing Manager role where I can build teams, run full-funnel strategy (paid + lifecycle + CRM), scale multi-market growth, and deliver measurable revenue growth through experimentation and analytics.
Looking for a job
Rajat Naruka
@rajatnaruka
Senior growth marketing leader turning performance and lifecycle marketing into scalable, multi-market revenue engines.
IndiaWhat I'm looking for
I’m a Growth & Performance Marketing leader with 8+ years of experience scaling customer acquisition and revenue across mobile apps, D2C ecommerce, high-ticket consumer businesses and B2B growth.
I’ve managed INR 100Cr+ (~USD 12M+) in lifetime paid media across Meta, Google, Apple Search Ads, programmatic, affiliate and other performance channels, scaling acquisition while improving CAC, CPL, ROAS, payback and LTV. My experience spans India, the US, MENA and multiple global markets, with a strong focus on building scalable growth engines rather than simply managing campaigns.
At Tetr College of Business, I built the growth and performance marketing function from 0 to 1, scaling monthly paid media from INR 2L (~USD 2.3K) to INR 3Cr (~USD 345K) and delivering 83 admits against a target of 70. At Baazi Games, I scaled PokerBaazi from INR 60L (~USD 69K) to INR 4.5Cr (~USD 517K) in monthly media spend, peaking at INR 10Cr (~USD 1.15M) during major sponsorship campaigns, while improving CAC and ROI. I also launched Baazi Store from zero to INR 55–60L (~USD 63–69K) in monthly GMV at approximately 4X blended ROAS.
I work across the entire growth funnel—from acquisition and conversion to retention, reactivation and repeat revenue—with hands-on expertise in performance marketing, CRO, CRM/lifecycle, attribution, experimentation, ecommerce, app growth and growth analytics. I also enjoy building teams, processes and measurement infrastructure from scratch and partnering closely with Product, Engineering, Data, Sales and Creative teams to turn marketing into a measurable revenue engine.
Experience
Work history, roles, and key accomplishments
TB
Current
Senior Growth Marketing Manager
Tetr College of Business
Nov 2025 - Present (11 months)
Own paid media across Google, Meta, LinkedIn, TikTok, DV360 and DSPs in six markets (India, NA, Europe, MENA, LATAM, SEA). Scaled spend USD 27K to 155K/month in 10 months while cutting CPL 32% and CPA 26%, lifting funnel conversion 18-22% and daily qualified leads 30 to 270. Run 15 experiments/month, own GA4/GTM and GDPR measurement, lead a team of 4. Paid drives 30% of annual enrolment revenue.
Growth MarketingRevenue ForecastingDemand GenerationPerformance MarketingDigital MarketingCustomer AcquisitionCRMGo To Market StrategyInternational MarketingPaid Media AdvertisingGoogle AdsFacebook AdsLinkedIn marketingGoogle AnalyticsPipeline GenerationMarketing Budget ManagementMarketing StrategyStakeholder ManagementTeam LeadershipIntegrated MarketingB2CB2B MarketingLifecycle MarketingMarketing AutomationMarketing AnalyticsAttributionCohort AnalysisFunnel OptimizationCROGenerative Engine Optimization (GEO)Marketing AttributionExperimentationMeta CAPIGA4MixpanelFirebaseBranchAppsflyerCleverTapTableauPower BIChatGptSEOLookerCross functional LeadershipMeta AdsLinkedIn AdsSnapchat AdsDSPsGEOClaude AIBudget Management
BG
Growth Marketing Manager
Baazi Games
Apr 2023 - Oct 2025 (2 years 6 months)
Owned USD 540K+ monthly media across Meta, Google App Campaigns, Apple Search Ads, Moloco, Criteo and DV360 for three gaming apps, with 5 direct reports. Scaled installs 3x to 70K+/month at 2.9x LTV:CAC on a 45-day payback and 4.3x ROI by month 7-9. Ran SKAdNetwork/ATT measurement, 80-120 creatives a month, and a D2C store at 4-5x ROAS on USD 48-71K monthly revenue.
Performance MarketingApp Store OptimizationMobile MarketingCustomer AcquisitionAffiliate MarketingGoogle AdsPaid Media AdvertisingFacebook AdsMarketing AnalyticsBrand MarketingGoogle AnalyticsRetentionCampaignsGrowth MarketingDigital MarketingB2CD2CApp GrowthUser AcquisitionA B TestingAudience SegmentationAppsflyerCleverTapGA4Cohort AnalysisDV360MolocoApple Search AdsOEM Partnerships
TE
Manager, Digital Marketing
Techmagnate
Mar 2021 - Apr 2023 (2 years 1 month)
Managed a USD 6M+ annual budget across paid media, SEO and content for 30+ B2B, B2C and D2C brands, delivering up to 4x ROAS. Ran the agency's inbound engine at 650-700 MQLs/month and 50-55% MQL-to-SQL. Built a B2B SaaS pipeline for a Series B HR Tech platform across India and MENA, and scaled a D2C brand to USD 143K monthly revenue at 6x ROAS. Lifted on-site conversion up to 35%.
SC
Senior Executive, Sales and Marketing
Stratbeans Consulting
Dec 2017 - Mar 2021 (3 years 3 months)
Built full-funnel demand generation across SEM, paid social, email and inbound for a B2C authoring-tool business and a B2B enterprise LMS sold to L&D, HR and IT decision-makers. Owned lead generation through MQL-to-SQL qualification, lead scoring and nurture across 100+ corporate accounts including Fortune 500, running account-based outreach to lift adoption and renewals
Education
Degrees, certifications, and relevant coursework
MI
MICA, The School of Ideas
Advanced Certification, Digital Marketing and Communication
Advanced Certification in Digital Marketing and Communication from MICA, The School of Ideas, completed in 2025.
TN
The NorthCap University (NCU)
Bachelor of Technology, Computer Science and Engineering
2014 - 2018
Bachelor of Technology in Computer Science and Engineering from The NorthCap University, Gurugram, from 2014 to 2018.
AS
Alwar Public School
Secondary Education
2012 - 2014
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
IndiaAuthorized to work in
Portfolio
rajatnarukaportfolio.netlify.appSalary expectations
50k-70k USD
Social media
Job categories
Skills
Growth MarketingRevenue MarketingPerformance MarketingDigital MarketingDemand GenerationCustomer AcquisitionUser AcquisitionGo To Market StrategyProduct Led GrowthLifecycle MarketingCRMMarketing AutomationSEOASOGEOMarketing AnalyticsAttributionCohort AnalysisLTV ModelingFunnel OptimizationCROExperimentationA B TestingPaid Media AdvertisingBudget ManagementGA4Google Tag ManagerMixpanelFirebaseBranchAppsflyerCleverTapMeta CAPIGoogle Enhanced ConversionsGoogle Search ConsoleTableauPower BIGoogle AdsMeta AdsApple Search AdsLinkedIn AdsTikTok Ad BuildingSnapchat AdsYouTube AdsDV360MolocoCriteo SearchAffiliate MarketingOEM PartnershipsInfluencer MarketingClaudeChatGptZeptoStorylineMappedSQLGoogle AnalyticsFacebook AdsLookerPaid SearchPaid SocialApp MarketingProgrammatic AdvertisingMedia PlanningCost OptimizationConversion Rate OptimizationMulti Touch AttributionGenerative Engine OptimizationLead GenerationLead ScoringMarket ExpansionTeam LeadershipTikTok MarketingHubSpotMarketoZoho CRMKlaviyoShopifyClaude AIGeminiGenerative AIGupshupApolloWhatsAppZoomInfo6SenseMailchimpGrokApollo.Io
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