Rajat Naruka

• Leading global growth, demand generation, and revenue marketing for an international higher education brand across India, North America, Europe, MENA, LATAM, and Southeast Asia, driving full-funnel customer acquisition from awareness to enrolment.
• Own global growth strategy across paid media, CRM, lifecycle marketing, SEO/GEO, GTM, partnerships, CRO, and revenue growth.
• Manage annual budget

Lead global growth, demand generation, and revenue marketing for an international higher education brand, owning full-funnel acquisition from awareness to enrolment. Built the global growth function from scratch across paid media, lifecycle/CRM, SEO/GEO, marketing operations, experimentation, and analytics to drive international GTM and revenue growth.

Led end-to-end growth and performance marketing for app growth, user acquisition, retention, and revenue. Managed ₹4.5Cr+ monthly media budgets and scaled user acquisition while improving CAC, CPI, ROAS, retention, and LTV through experimentation, attribution, and funnel optimization.

• Led end-to-end Growth & Performance Marketing driving app growth, user acquisition, retention, and revenue through data-driven marketing strategies. Managed ₹4.5Cr+ monthly media budgets.
• Owned growth strategy and media planning across Meta Ads, Google App Campaigns (UAC), Apple Search Ads, Programmatic DSPs, affiliate networks, OEM partnerships, and integrated brand campaigns.
• Scaled user a

Owned full-funnel growth, performance marketing, and digital strategy for 30+ brands across B2B, B2C, and D2C. Managed ₹35 Cr+ annual paid media budgets and delivered improvements in CAC, ROAS, and organic visibility through paid media, SEO/ASO, experimentation, attribution, and CRO.

• Owned full-funnel growth, performance marketing and digital strategy for 30+ Indian and global brands across BFSI, FinTech, eCommerce, EdTech, Healthcare, Retail, Real Estate and RMG/iGaming, spanning B2B, B2C and D2C with ownership of customer acquisition, demand generation, CAC, ROAS, LTV and revenue growth.
• Managed ₹35 Cr+ ($4M+) annual paid media across Meta, Google, LinkedIn, Apple Search

Built go-to-market strategies for new-to-market brands pre/post launch, supporting paid media and growth efforts. Owned conversion-rate-optimisation (CRO) initiatives across media buying and landing-page/UX improvements, and ran remarketing/retention campaigns while managing client relationships end-to-end.

• Built go-to-market (GTM) strategies for new-to-market brands pre/post-launch paid media shaped by competitor analysis and category trends delivering up to 50–70% growth in qualified leads.
• Managed ₹8 Cr+ accross brands in annual paid search and paid social across Google Ads, Meta Ads and LinkedIn Ads (PPC + paid social), driving CAC down up to 22% while scaling volume.
• Engineered conversio

Led B2B growth and revenue for Articulate’s e-learning SaaS portfolio across India, owning demand generation, consultative selling, and key-account management for enterprise and Fortune 500 buyers. Managed the end-to-end sales cycle and 100+ corporate accounts, supporting SaaS license upgrades, renewals, and upsell through ABM-style outreach and product training.

• B2B growth & revenue lead for Articulate's e-learning SaaS portfolio (Storyline, Articulate 360) across India as the authorized Premium Partner - owning demand generation, consultative selling, and key-account management for enterprise and Fortune 500 buyers.
• Built full-funnel demand generation across SEM, paid social, email, and inbound marketing to drive a qualified B2B pipeline pan-India.
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Owned B2B lead generation and pre-sales qualification for an e-learning SaaS portfolio, supporting enterprise accounts pan-India. Built top-of-funnel pipeline through outbound prospecting and market research, and delivered pre-sales materials including demos, business cases, and proposals to support MQL-to-SQL handoff and deal velocity.

• Built the top-of-funnel engine for Stratbeans' e-learning SaaS portfolio (Articulate Storyline & 360), owning B2B lead generation and pre-sales qualification for enterprise accounts pan-India.
• Generated and qualified B2B leads through outbound prospecting, market research, and competitive positioning to build a healthy sales pipeline.
• Built business cases, solution demos, and detailed costin