
Kishore Ganesh
@kishoreganesh
I build growth, go-to-market, and performance marketing engines for enterprise and consumer brands.
What I'm looking for
I built Invisia's pre-launch travel marketing function from zero, owning go-to-market strategy, positioning, lifecycle funnels, paid-launch planning, P&L, and team building. I delivered a 23% launch email open rate, 3,650% Instagram follower growth, and 80x Pinterest reach on an INR 3K budget.
Across nine years at Yahoo, I managed $5M+ enterprise media accounts for brands including Amazon AWS, Samsung, Apple, Walmart, Booking.com, and Toyota. I drove CPC 30–45% below benchmark, CPA 20–45% below industry averages, and ROAS 35–65% above platform averages while leading teams and building account strategies across seven verticals.
Experience
Work history, roles, and key accomplishments
Independent Marketing Consultant
Self Employed
Aug 2025 - Present (1 year 1 month)
Built independent consultancy practice from the ground up, developing an international client pipeline across North America, Europe, and South Asia. Currently retained as full-stack marketing consultant for a US auto parts brand.
Head of Marketing
Invisia (Zee Business)
Jul 2024 - Aug 2025 (1 year 1 month)
Owned end-to-end go-to-market for a pre-launch travel platform, building the marketing function from zero. Delivered a 23% email open rate on launch campaigns and drove 3,650% Instagram follower growth.
Associate Manager, Trust and Safety
Yahoo Inc.
Jan 2022 - Jan 2024 (2 years)
Selected to lead Yahoo's ad quality organisation as a leadership rotation, managing a 15-member team. Improved quality scores by 5pp in 30 days and achieved 98% engagement score.
Lead Analyst
Yahoo Inc.
Mar 2020 - Dec 2021 (1 year 9 months)
Supervised a 3-member analyst team and owned $5M+ enterprise media accounts. Led multi-cycle hiring and coached a PIP team member to top performer status.
Senior Analyst
Yahoo Inc.
Mar 2018 - Feb 2020 (1 year 11 months)
Designed custom video ad reporting frameworks with U.S. director and led the Bangalore team selected for experimental Yahoo ad product at launch. Authored 120+ ad copies and QC'd 350 creatives.
Associate Analyst
Yahoo Inc.
Dec 2014 - Feb 2018 (3 years 2 months)
Piloted Native Ads for TripAdvisor with 100% client adoption. Collaborated on a record 20 cross-functional projects and created SME role in Travel and Retail verticals.
Media Associate
Prime Focus Technologies
Apr 2013 - Aug 2014 (1 year 4 months)
Early career role in media and content operations at Warner Bros. Division.
Education
Degrees, certifications, and relevant coursework
Quantic School of Business and Technology
MBA, Business Administration
2020 - 2021
MBA from Quantic School of Business and Technology, accredited by DEAC and recognized by the U.S. Department of Education and CHEA.
St. Joseph's College of Commerce
PGD, Marketing Management
2020 - 2021
Post Graduate Diploma in Marketing Management, a core marketing pivot credential, pursued concurrently with an MBA.
Bangalore Institute of Technology
BE, Civil Engineering
2008 - 2012
Bachelor of Engineering in Civil Engineering, transitioning to digital marketing through subsequent education and industry practice.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
kgconsults.my.canva.siteSalary expectations
Social media
Job categories
Skills
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