Rubi Gupta

Reduced TAT on multiple marketing CRM processes through Gen AI integration, significantly improving efficiencies. Guided digital and CX transformation via surveys and customer interviews, orchestrating marketing, sales, and tech alignment with global MonotaRO teams. Delivered improved operational efficiency through strategic process redesign.

Reduced TAT on multiple marketing CRM processes through Gen AI integration, significantly improving efficiencies. Guided digital and CX transformation via surveys and customer interviews, orchestrating marketing, sales, and tech alignment with global MonotaRO teams.

Drove 100% growth in car sales during tenure, significantly expanding market share. Owned full-funnel customer journey strategy, improving NPS and lifetime value, and managed end-to-end customer communications and retention efforts.

Drove 100% growth in car sales during tenure, significantly expanding market share. Owned full-funnel customer journey strategy, improving NPS and lifetime value, and managed end-to-end customer communications and retention efforts. Oversaw budget forecasting, performance analysis, and GTM strategy execution, collaborating cross-functional teams to activate insights.

Successfully shifted 80% of business from web to app, improving ROI and customer retention. Created operating plans based on deep user feedback analysis and journey pain point resolution, leading BI, CRM, and creative teams to drive omnichannel experience enhancements.

Successfully shifted 80% of business from web to app, improving ROI and customer retention. Created operating plans based on deep user feedback analysis and journey pain point resolution. Led BI, CRM, and creative teams to drive omnichannel experience enhancements.

Managed a ₹15 Cr/month budget and delivered growth with only a 20% increase in CAC. Designed A/B tests and insight loops to understand the impact of UI/UX changes on conversion. Partnered with product and UX teams to align acquisition with customer experience improvements, leading in-house and agency teams for SEM, paid social, and affiliate management.

Managed a ₹15 Cr/month budget and delivered growth with only a 20% increase in CAC. Designed A/B tests and insight loops to understand the impact of UI/UX changes on conversion, partnering with product and UX teams to align acquisition with customer experience improvements.

Built data dashboards to surface learner friction points and improve CX flows, delivering CX-optimized digital media strategies using customer journey segmentation. Led media planning, client acquisition, and training initiatives, using competitive benchmarking to position clients more effectively.

Built data dashboards to surface learner friction points and improve CX flows. Delivered CX-optimized digital media strategies using customer journey segmentation. Used competitive benchmarking to position clients more effectively, leading media planning, client acquisition, and training initiatives.

Optimized paid media campaigns, improving efficiency across multiple digital channels. Led a team to execute display, mobile, social media, branding, and PPC strategies. Oversaw paid marketing tactics, budget allocation, and reporting, and developed and implemented new revenue streams.

Optimized paid media campaigns, improving efficiency across multiple digital channels. Led a team to execute display, mobile, social media, branding, and PPC strategies, overseeing paid marketing tactics, budget allocation, and reporting.

Managed Search Engine Marketing campaigns, focusing on keyword optimization and ad performance. Analyzed campaign data to improve ROI and achieve client objectives. Collaborated with clients to develop effective SEM strategies.

Managed and optimized Search Engine Marketing campaigns, focusing on improving campaign efficiency and performance across various digital platforms. Contributed to strategic planning and execution to drive online visibility.

Led search marketing initiatives, focusing on strategic planning and execution to drive online visibility and conversions. Collaborated with clients to achieve their digital advertising objectives and optimize campaign results.

Led search marketing initiatives, overseeing strategy and execution for various clients. Conducted in-depth keyword research and competitive analysis to optimize campaign performance. Managed client relationships and reported on key metrics.

Assisted in the development and implementation of search advertising campaigns. Performed data analysis to identify trends and optimize ad spend. Supported senior team members in client reporting and strategy development.

Assisted in the development and implementation of search advertising strategies. Conducted keyword research and performance analysis to optimize campaign results for clients, contributing to improved digital marketing outcomes.

Completed a Bachelor of Engineering in Computer Science. The curriculum focused on foundational computer science principles and their applications.

Completed a Bachelor of Engineering degree with a focus on Computer Science. Gained foundational knowledge in various aspects of computing, including programming, data structures, and algorithms.