Looking for a job

Aashish Bhatnagar

@aashishbhatnagar

Message

Experienced Associate Director in Global Marketing driving business growth.

India

Message

What I'm looking for

Seeking opporunitites to collaborate with dynamic organizations looking for award-winning marketing growth hackers with extensive experience in global market.

With nearly 17 years of extensive experience in the digital marketing domain, I specialize in brand strategy and performance marketing. My journey has taken me through high-profile organizations such as BlueStacks, National Geographic, and Domino's, where I have honed my skills in managing comprehensive marketing strategies that enhance user engagement and elevate brand visibility.

Currently, as the Associate Director at Now.gg (BlueStacks), I lead innovative marketing campaigns that drive measurable business growth. I take pride in my ability to collaborate with cross-functional teams and C-level executives to implement effective marketing initiatives. My leadership has been instrumental in launching successful campaigns, including the worldwide launch of Now.gg, which achieved an impressive daily playtime of 10 million minutes in its inaugural year.

My expertise extends to marketing automation technologies, where I leverage artificial intelligence to optimize workflows and improve campaign performance. I am passionate about crafting go-to-market strategies that align with corporate goals, ensuring a unified approach to brand positioning and market penetration.

Experience

Work history, roles, and key accomplishments

Current

Associate Director - Global Marketing

Current

Now.gg (BlueStacks)

Jan 2021 - Present (4 years 6 months)

Managed end-to-end marketing operations for both Now.gg and BlueStacks, focusing on performance marketing, content creation, and brand positioning. Collaborated with cross-functional teams to develop and implement innovative marketing campaigns that drive user acquisition and engagement.

Performance Marketing Content Creation Positioning)User Acquisition Campaign Management Marketing Automation Budget Management SEO PPC Social Media Strategy

Head - Digital & CRM

National Geographic

Jul 2019 - Present (6 years)

Led the digital marketing and customer relationship management strategies for National Geographic, focusing on enhancing viewer engagement and brand loyalty. Analyzed audience insights and data to inform content strategy and optimize marketing efforts across digital platforms.

Digital Marketing CRM Content Strategy Social Media Management Campaign Management Data Analysis

General Manager - Head, Digital Marketing & CRM

Jubilant FoodWorks (Domino 's India)

Dec 2018 - Present (6 years 7 months)

Directed the digital marketing and customer relationship management strategies for Domino's India, focusing on enhancing brand visibility and customer engagement. Collaborated with cross-functional teams to create and implement marketing strategies that align with business objectives.

Digital Marketing CRM Customer Engagement Marketing Strategy Customer Business Objectives Campaign Optimization

Associate Director - Head, Digital Marketing

Jabong - Myntra

Apr 2018 - Present (7 years 3 months)

Orchestrated the largest Big Brand Sale in Jabong's history (July 2018), driving record-breaking traffic, conversions, and revenue. Led digital marketing initiatives to achieve significant business growth.

Digital Marketing Traffic Generation Sales Growth Campaign Management

Senior Manager - Digital Marketing

ShopClues

Mar 2016 - Present (9 years 4 months)

Managed end-to-end digital strategy including SEM, app marketing, affiliate partnerships, and customer retention models, delivering strong ROI and customer lifecycle growth. Implemented effective digital marketing campaigns to achieve business objectives.

Digital Strategy SEM App Marketing Affiliate Customer Retention ROI Optimization Customer Lifecycle Marketing Campaigns

Manager - Product Marketing

Tata Docomo

Sep 2013 - Present (11 years 10 months)

Awarded multiple recognitions including the Spotlight Award for Best Product Features (GET), Best Project Management, and TTL Innovista Team Award for innovation excellence. Contributed to product marketing strategies and project execution.

Product Marketing Project Management Innovation Team Collaboration Strategic Planning

Associate Director - Regional Head, Performance Campaigns (North)

Affle India

Jun 2012 - Present (13 years 1 month)

Led high-performing digital advertising campaigns across North India, specializing in performance marketing, data-driven optimization, and regional targeting for marquee clients. Managed and optimized digital advertising strategies.

Digital Advertising Performance Marketing Campaign Management Client Management Digital Strategy

Product Management

Aricent Technologies Limited

Nov 2009 - Present (15 years 8 months)

Contributed to product management initiatives and strategies. Collaborated with cross-functional teams to ensure successful product development and launch.

Product Management Product Development Product Launch Cross Functional Collaboration Strategic Planning

Senior Engineer (Product Marketing)

Comviva Technologies Limited

Jul 2007 - Present (18 years)

Contributed to product marketing efforts and engineering tasks. Supported the development and promotion of technology products.

Product Marketing Engineering Product Development Technical Support

Education

Degrees, certifications, and relevant coursework

S P Jain School of Global Management

Global MBA, Marketing Management

Completed a Global MBA in Marketing Management. The program provided a comprehensive understanding of global marketing strategies and business management.