Open to opportunities

akshay sharda

@akshaysharda

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AI-driven growth leader with 10+ years scaling UA, optimizing ROAS, and driving revenue via data-led marketing.

India

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What I'm looking for

I seek senior-growth roles where I can lead data-driven acquisition and retention strategies, own budgets/P&L, build teams, and drive AI-enabled marketing transformation.

I am an AI-driven growth leader with over 10 years of experience across Gaming, Travel and Consumer Tech, focused on scaling user acquisition, optimizing ROAS, and driving revenue through marketing automation and predictive analytics.

I have led multi-crore UA budgets across Google, Meta, DSPs and DV360, delivered major campaign lifts (including a ₹13 Cr brand campaign with 50% paid conversion growth and 20% ARPU uplift), and achieved 2× ARPU uplift through data-led funnel optimization.

I build and lead high-performing teams, drive digital transformation, and implement personalization and data analytics to improve retention and sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Associate Director - Marketing

Current

Hike Pvt Ltd

Jun 2025 - Present (4 months)

Led UA and engagement initiatives, delivering a ₹13 Cr brand campaign that increased paid conversions 50% and raised ARPU 20% in one month; implemented AI personalization and data-led funnel optimization to achieve 2× ARPU uplift in three months.

User Acquisition Personalization Performance Marketing Data Analytics Funnel Optimization Campaign Management Team Leadership

Senior Manager - Marketing

Games24x7 Pvt Ltd

Jun 2020 - Jun 2025 (5 years)

Managed multi-crore performance budgets across Google, Meta, DV360 and DSPs, drove sustained ROAS and led growth for high-profile campaigns, exceeding targets by 20% through product, offer and content optimization.

Performance Marketing Budget Management DSPs ROAS Campaign Optimization Retention Strategy Stakeholder Management

Digital Marketing Head

EaseMyTrip

Dec 2016 - Jun 2020 (3 years 6 months)

Scaled bookings 10× and reduced CAC 25% while building a 10+ member team and launching co-funded and new growth channels that became core to the company’s marketing strategy ahead of IPO readiness.

Growth Marketing Influencer Marketing Partnerships Team Building P L Ownership