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Sharon Herrnstein

@sharonh

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Award-winning Digital Marketing Lead I International Marketing Strategy I Franchises I Branding

Canada

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What I'm looking for

I am looking for a remote or hybrid role that values award-winning work, creativity & innovation, where I can lead impactful marketing strategies and collaborate with diverse teams to drive growth

I am a dynamic and award-winning marketing professional with over 13 years of experience in digital marketing. I have successfully driven marketing strategies valued at over $25 million, resulting in a remarkable 14% revenue growth over two years. My expertise spans various industries, including e-learning, QSR, luxury retail, and e-commerce, allowing me to thrive in diverse environments. Set the strategy for the top performing franchisee worldwide (out of 1,500 locations in 26 countries) generating $12.5M in additional sales for 5 years consistently. My commitment to excellence has been recognized globally, winning the Best Restaurant Website award in 2019 by the WMA. Led PPC strategy that helped a company hit ‘Top 10 fastest growing ecommerce companies in U.S.’ in 2020

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

DigitalEdge Marketing

Aug 2022 - Present (2 years 10 months)

As Director of Marketing, I led a remote team to exceed growth targets, managed partner marketing initiatives, and oversaw the development of a new e-commerce site. I was responsible for content strategy, budget management, and social media marketing across multiple platforms.

Digital Marketing Project Management Social Media Marketing Budget Management Content Strategy Remote Team Management Partner Marketing Email Marketing

Chief Marketing Officer

WSI

Aug 2012 - Aug 2022 (10 years)

As CMO of a global digital marketing agency, I developed multi-channel engagement campaigns, optimized conversion rates, and managed digital presence for various clients. I also trained business owners on social selling and led significant brand expansions.

Digital Marketing Marketing Strategy Market Research Training Brand Strategy Client Relationship Management Social Media

Wireless Account Manager

Rogers Communications

Jan 2006 - Apr 2010 (4 years 3 months)

Managed a portfolio of corporate clients for wireless products, achieving significant sales growth and recognition for performance. Developed new business through various lead generation techniques and coordinated emergency telecom needs during crises.