Open to opportunities

Lisa Hull

@lisahull

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Marketing and strategy professional with 12 years of experience.

Canada

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What I'm looking for

I am looking for a role that fosters innovation, values collaboration, and offers opportunities for professional growth.

I am a seasoned marketing and strategy professional with over 12 years of experience in developing and delivering innovative programs that enhance brand visibility and client engagement. My career has been marked by a strong track record of leading teams to create differentiated experiences for clients, aligning our strategies with organizational priorities. I have been recognized with multiple awards, including three ATB Quarterly Awards and a Transformer of the Quarter award, reflecting my commitment to excellence and stakeholder satisfaction.

In my most recent role as Director of Entrepreneur Strategy and Education at ATB Financial, I successfully led a team to develop an entrepreneur education strategy that significantly improved client satisfaction and web engagement. My ability to build strong relationships with key partners has been instrumental in repairing challenging partnerships and delivering impactful programming. I am passionate about leveraging data and market research to inform decision-making and drive continuous improvement in client experiences.

Experience

Work history, roles, and key accomplishments

Director, Entrepreneur Strategy and Education

ATB Financial

Jun 2022 - Sep 2023 (1 year 3 months)

Led the development of the entrepreneur education strategy, guiding a team to execute programming that enhanced client satisfaction and web engagement. Recognized for high team retention and strategic relationship building with key partners.

Strategy Team Building

Director, Entrepreneurial Growth

ATB Financial

Apr 2021 - Jun 2022 (1 year 2 months)

Enhanced the entrepreneur client journey by leading a team to conduct market research and develop strategies that improved client satisfaction and retention. Collaborated closely with marketing to create effective content and campaigns.

Market Research Content Team Collaboration Retention

Senior Manager, EFS Initiatives

ATB Financial

Jun 2019 - Apr 2021 (1 year 10 months)

Facilitated the introduction of a new Business Advisor role by developing plans and conducting workshops. Successfully onboarded over 250 Business Advisors and strengthened relationships across teams.

Facilitation Onboarding Leadership

Manager and Senior Manager, Spark (Change Management)

ATB Financial

Sep 2017 - Jul 2019 (1 year 10 months)

Developed and executed adoption plans for complex initiatives, leading a team to deliver a transformative digital onboarding tool. Recognized for strong leadership and stakeholder collaboration.

Team Leadership Planning Training

Brand Advisor

Shaw Communications

Dec 2016 - Aug 2017 (8 months)

Developed and executed regional marketing strategies and campaigns, ensuring alignment with brand positioning while managing a multi-million dollar budget.

Brand Management Marketing Strategy Budgeting Campaign Management Marketing

Engagement Lead, Gen Next

United Way of Calgary and Area

Aug 2015 - Aug 2016 (1 year)

Led branding and marketing for a millennial engagement initiative, managing a volunteer committee and reporting on strategic plan execution to the Board of Directors.

Branding Marketing Strategic Planning Governance