Open to opportunities

Britt Senko

@brittsenko

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Marketing leader with 15+ years of omnichannel strategy experience.

Canada

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What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to leverage my extensive marketing experience to drive impactful strategies and growth.

I am a marketing leader with over 15 years of experience in developing and executing effective omnichannel strategies that drive measurable growth. My expertise lies in unifying digital marketing tactics with traditional touchpoints to create cohesive consumer journeys that enhance brand experiences and maximize ROI. I thrive on data-driven decision-making and collaborative leadership, ensuring that every marketing initiative aligns perfectly with business objectives.

In my most recent role as Director of Digital Marketing and Consumer Experience at Earth’s Own, I successfully brought paid media efforts in-house, optimizing performance and significantly reducing costs while increasing engagement metrics. My ability to forge strategic partnerships and manage multi-million dollar budgets has consistently led to exceeding KPIs and delivering strong retail and e-commerce performance. I am passionate about developing high-performing teams through mentorship and structured career development, ensuring that my team is equipped to meet the challenges of a dynamic marketing landscape.

Experience

Work history, roles, and key accomplishments

Director, Digital Marketing + Consumer Experience

Earth’s Own

Jun 2021 - Nov 2024 (3 years 5 months)

Developed and executed comprehensive marketing strategies across digital and traditional channels, optimizing paid media performance and enhancing consumer loyalty. Managed a multi-million dollar budget and spearheaded digital product launch strategies, leading to significant retail and e-commerce growth.

Digital Marketing Paid Media Budgeting Team Leadership Strategic Planning Content Strategy SEO Performance Tracking Brand Development Consumer

Digital Marketing Manager

Polygon Homes

Jun 2016 - Jun 2021 (5 years)

Led digital marketing strategies across diverse markets, implementing data-driven improvements that resulted in consistent growth. Managed multichannel campaigns and website SEO initiatives, significantly increasing web traffic and lead generation during challenging market conditions.

Digital Marketing SEO Google Ads Social Media Marketing Email Marketing Multi channel Marketing Data Analysis Lead Generation Performance Optimization

Associate Instructor, Digital Marketing

BrainStation

Jan 2018 - Jan 2021 (3 years)

Educated marketing professionals through immersive programs and bootcamps, covering a wide range of digital marketing topics. Delivered curriculum on paid social advertising, search marketing, and strategic planning methodologies.

Digital Marketing Curriculum Development Teaching Social Media Strategy Paid Advertising Strategic Planning Program Design Online Learning

Marketing Manager

Joel Berman Glass Studios

Dec 2014 - Jan 2016 (1 year 1 month)

Managed marketing initiatives to enhance brand visibility and engagement. Developed strategies that aligned with business goals and improved overall marketing performance.

Marketing Strategy Brand Development Team Leadership Content Strategy Copywriting Digital Marketing Performance Tracking

Digital Marketing Manager

Tourism Richmond

Nov 2011 - Dec 2014 (3 years 1 month)

Oversaw digital marketing efforts to promote tourism initiatives. Implemented strategies that increased engagement and visibility across various platforms.

Digital Marketing Social Media Marketing SEO Content Strategy Campaign Management Performance Analysis Marketing Analytics Team Collaboration

Marketing Account Manager

ThinkBox National Marketing

Jul 2010 - Sep 2011 (1 year 2 months)

Managed client accounts and developed marketing strategies to meet client needs. Focused on delivering results through effective communication and project management.

Account Management Marketing Strategy Project Management Communication Team Collaboration Performance Tracking Digital Marketing Campaign Development Reporting

Marketing and Social Media Coordinator

Live Nation

Oct 2008 - Jul 2010 (1 year 9 months)

Coordinated marketing and social media efforts to promote events and engage audiences. Developed content strategies that enhanced brand presence and audience interaction.

Social Media Marketing Content Creation Digital Marketing Brand Development Communication Performance Analysis Campaign Management

Education

Degrees, certifications, and relevant coursework

Capilano University

Diploma, Arts and Entertainment Management

2008 - 2011

Completed a diploma in Arts and Entertainment Management, focusing on the intersection of creative industries and business management. The program provided a comprehensive understanding of marketing strategies, project management, and the operational aspects of the arts sector.