Open to opportunities

Mitra Shad

@mitrashad

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Strategic marketing and brand leader driving growth through creative storytelling.

Canada

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What I'm looking for

I am seeking senior marketing leadership roles where I can lead brand strategy, scale teams, and deliver measurable growth in founder-led or fast-moving consumer tech environments.

I am a strategic, commercially grounded marketing executive with 20+ years of experience leading global brand strategy, content, and integrated marketing across B2C and B2B organizations in tech, lifestyle, consumer and CPG sectors. I have operated in founder-led environments, scaled high-performing teams across North America and Asia, and managed multimillion-dollar budgets while delivering measurable revenue impact.

My strengths span creative direction, operational leadership, campaign development, and cross-functional collaboration; notable achievements include leading global marketing for Match Group and Plenty of Fish, delivering Webby-recognized work, growing social reach tenfold, improving production timelines by 25%, and driving campaign KPIs such as a 14% increase in app installs and first-month registrations exceeding forecasts by 15%.

Experience

Work history, roles, and key accomplishments

Senior Director of Global Marketing

Match Group

Jan 2023 - Jan 2025 (2 years)

Led Match Group's Tokyo marketing organization and launched two high-opportunity products, managing a team of 15 plus agencies and a $3M USD marketing budget to drive first-month registrations 15% above forecast.

Global Marketing Brand Strategy Product Launches Team Leadership Campaign Management Influencer Marketing Integrated Marketing

Director of Global Brand

Match Group

Jan 2020 - Jan 2023 (3 years)

Led global B2C brand marketing for Plenty of Fish, managed a team of 7 and a $20M USD budget, delivered a rebrand and award-winning campaigns that increased installs 14% and registrations 10%.

Creative Direction Content Strategy Social Media Budget Management

Account Director

Thinkingbox

Jan 2019 - Jan 2020 (1 year)

Led strategy and production for major clients including lululemon, Pinterest and Microsoft, managing creative teams and budgets up to $3M to deliver experiential activations and integrated digital campaigns that increased client sales and engagement.