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Monica Marpole-Bird

@monicamarpolebird

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Experienced growth marketing strategist with a focus on performance optimization.

Canada

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What I'm looking for

I am seeking a dynamic role where I can leverage my growth marketing expertise to drive impactful strategies and foster team collaboration in a forward-thinking company.

As a seasoned Chief Marketing Officer and growth strategist, I specialize in developing and implementing scalable marketing strategies for B2B and B2C companies. With over 15 years of experience, I have successfully collaborated with startups and enterprise-level organizations to optimize their growth and marketing functions. My expertise spans across various industries, including fintech, e-commerce, and consumer applications.

Throughout my career, I have achieved significant milestones such as increasing website conversion rates by 27% for e-commerce platforms and leading a team to develop a full-funnel growth marketing strategy that resulted in a 730% increase in new user acquisition. I am passionate about leveraging data analysis and user testing to drive marketing efficiency and enhance customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Monica Marpole-Bird Ltd

Apr 2019 - Present (6 years 3 months)

Specialised in developing and implementing scalable marketing and growth strategies for over 15+ companies, ranging from startups to enterprise-level businesses. Worked with founders and C-suite executives on pre-market fit diligence, marketing strategy development, and educating staff on growth-enabled frameworks.

Growth Marketing Marketing Strategy B2B Marketing B2C Marketing Project Management Stakeholder Management Branding Conversion Rate Optimization Lead Generation

Head of Growth

Paperlike

Sep 2021 - Apr 2024 (2 years 7 months)

Developed and owned the cross-channel growth marketing strategy, focusing heavily on performance marketing to maintain a high Marketing Efficiency Ratio (MER). Managed external resources for CRO, Email marketing, Paid Search, Paid Social, affiliate, and influencer activities, contributing to a 25% increase in business revenue year-over-year for two consecutive years.

Performance Marketing Growth Marketing Strategy Cross Channel Marketing Conversion Rate Optimization Email Marketing Paid Search Paid Social Affiliate Marketing Influencer Marketing Data Governance

VP of Growth

Osom.finance

Sep 2019 - Dec 2021 (2 years 3 months)

Acted as CMO within the leadership team, owning the development and implementation of scalable growth foundations and marketing strategies for a Fintech/Crypto product. Managed a team of 10 vertical specialists and a network of freelancers, achieving a 150% increase in website conversion rate and a 730% increase in new user base.

Growth Strategy Marketing Leadership Team Management Branding Full Funnel Marketing A B Testing User Acquisition NPS Score Improvement

Growth Lead

Paperlike

Sep 2020 - Apr 2021 (7 months)

Contributed to the development of growth marketing strategies for an 8-figure international e-commerce business. Supported performance marketing efforts across various channels, helping to improve conversion rates and ROAS.

Growth Marketing Performance Marketing Conversion Rate Optimization Paid Social Paid Search Marketing Strategy Data Analysis

Director of Growth

Ladder.io

Mar 2017 - Present (8 years 4 months)

Held 'external CMO' positions for clients, leading and mentoring a team of 15 strategists and managing client relationships with major brands like Travelex and Booking.com. Developed and executed performance-based digital marketing strategies across PPC, Paid Social, A/B testing, CRM, and Display, increasing client retention rate from 75% to 90%.

Growth Director Client Management Team Leadership Digital Marketing PPC Paid Social A B Testing CRM Performance Marketing Business Development

Account Manager

Havas Worldwide

Jun 2015 - Present (10 years 1 month)

Developed and produced ATL and BTL international and national campaigns for FMCG brand Reckitt Benckiser, including OOH, TVC, Radio, and Print. Spearheaded competitor research projects and delivered industry insights to clients, contributing to successful campaigns like the Durex World AIDS Day 2015 initiative.

Account Management ATL Campaigns Competitor Analysis Client Relations Campaign Management Digital Media

Account Executive

Zambuni PR

Jun 2014 - Present (11 years 1 month)

Advised clients on product placement in printed media using target segmentation and created promotional materials. Led event coordination for a portfolio of clients and established content plans for seasonal product placement, successfully brokering the first deal with BBC Radio for a client appearance.

Account Executive Public Relations Media Relations Event Coordination Content Planning Client Communication

Education

Degrees, certifications, and relevant coursework

Concordia University

Bachelor of Arts, Sociology

Activities and societies: Junior Equestrian Coach (Southlands Riding Club), Junior Development Coach (Vancouver Thunderbirds Track Club)

Studied Sociology with a concentration in Marketing, gaining foundational knowledge in consumer behavior and market dynamics. Developed skills in strategic content development and audience analysis relevant to marketing.