Open to opportunities

Fatim Sylla

@fatimsylla

Message

Dynamic Digital Director with a robust background in driving strategic planning and marketing plans.

Canada

Message

What I'm looking for

Seeking a challenging role that leverages my expertise in digital marketing, team leadership, and client relations to drive business expansion and optimize campaign performance.

As a seasoned digital marketing professional, I have a proven track record of driving business expansion through innovative marketing strategies. With a strong background in managing digital performance across various channels, I excel in team leadership, client relations, and fostering business growth. My expertise spans campaign optimization, budget management, and enhancing reporting through data-driven insights.

Throughout my career, I have successfully led digital media teams and strategic planning initiatives for prominent clients, including Ontario Government, Kraft, Subway, Ikea, Intel, Microsoft, and Sobeys. My expertise in digital marketing, team leadership, and client relations has enabled me to drive business expansion and optimize campaign performance.

I am a versatile professional adept at leveraging innovative media channels to collaborate with sales, product, research, customer experience, and analytics teams. My expertise in data analysis, client presentations, and website optimization has enabled me to optimize campaign performance and enhance reporting.

Experience

Work history, roles, and key accomplishments

Current

Group Digital Director, Head of Performance

Current

DENTSU Inc (Carat)

Jan 2023 - Present (2 years 6 months)

Manage staffing needs, enhance product quality, and implement A/B testing for optimal customer acquisition cost. Improve reporting through real-time dashboards and implement measurement plans. Direct media mix-modeling for campaign attributions and manage budget allocation across all digital channels. Analyze campaign performance and provide optimization recommendations, while fostering client sat

Client Services Market Research Campaign Optimization Reporting Budget Management Customer Acquisition Data Analysis

Digital Media Lead

PH Media

Aug 2019 - Dec 2022 (3 years 4 months)

Led and guided media team in crafting and disseminating paid marketing campaigns for the Ontario Government (Ministries and Agencies) and LG. Managed client relationships, collaborating closely to identify and translate requirements into actionable marketing strategies. Oversaw overall digital performance management, encompassing planning, analytics evaluation, troubleshooting, budgeting, and fore

Client Relationship Management Market Research Campaign Optimization Web Optimization Budget Management Customer Acquisition Data Analysis

Director of Media Planning

Klick Health

Jan 2016 - Jul 2019 (3 years 6 months)

Prioritized customer satisfaction by engaging across paid, owned, and earned digital marketing channels with clear and effective communication. Spearheaded the development of innovative marketing strategy plans, aligning visions with performance objectives, and consistently delivering results while sustaining annual plans. Generated weekly Google Analytics reports and wrap-up reports based on GA a

Market Research Campaign Optimization Reporting And Analysis Budget Management Customer Acquisition Data Analysis

Digital Media Director

Carat

Dec 2014 - Jan 2016 (1 year 1 month)

Led client relationships, digital media planning, strategic planning, and analytics for prominent clients including Disney Parks, Disney Studio, Mattel, Target, and Tourism Ireland. Managed multiple projects and clients simultaneously, ensuring timely delivery, simplifying complex concepts and metrics for comprehension, and implementing new reporting templates for streamlined workflows. Collaborat

Client Relationship Management Market Research Campaign Optimization Reporting Budget Management Customer Acquisition Data Analysis

Director, Digital Solutions

Starcom MediaVest

Jan 2016 - Jan 2016 (0 months)

Led client relationships and spearheaded digital media planning and strategic initiatives for Visa and Allstate clients. Developed performance-driven media campaigns to enhance brand awareness and drive lead generation, effectively boosting company sales. Aligned with clients and media teams to understand overarching company objectives, particularly in social media marketing, and devised tailored

Market Research Campaign Optimization Web Optimization Budget Management Customer Acquisition Data Analysis

Media Manager

Klick Health

Jan 2014 - Dec 2014 (11 months)

Managed accounts encompassing Takeda, Millenium, Acorda, Genentech, and UCB. Directed the planning and execution of digital media campaigns, spanning display, SEO, SEM, social media, and email marketing. Elevated company brands and programs on various platforms by identifying new opportunities and scrutinizing market trends. Enhanced media strategies by evaluating clients’ historical online approa