Open to opportunities

Marissa Norton

@marissanorton

Strategic marketing & communications leader skilled in digital strategy, storytelling, and driving brand growth across sectors.

Canada

Message

What I'm looking for

I seek a strategic marketing or communications leadership role where I can drive data-informed campaigns, mentor teams, align stakeholders, and scale digital programs in a mission-driven, collaborative environment.

Strategic marketing and communications leader with extensive experience driving digital transformation, external communications, and brand growth across corporate, nonprofit, and agency settings. I bring a balance of creative vision and operational precision—skilled at managing teams, streamlining workflows, and executing campaigns that build engagement, trust, and measurable results. With a strong foundation in digital ecosystems, content strategy, and data-driven storytelling, I thrive on shaping meaningful narratives that connect organizations to their audiences and amplify their impact.

Experience

Work history, roles, and key accomplishments

Current

Executive Director

Current

Vent Over Tea

Aug 2023 - Present (2 years 2 months)

Collaborate with the Board on policy, fundraising, and organizational strategy; supervise staff and volunteers, manage annual budget, and drive expansion and measurable outcomes for the organization.

Nonprofit Management Fundraising Strategic Planning Volunteer Management Budgeting

Current

Marketing & Communications Consultant

Current

Freelance

Jan 2015 - Present (10 years 9 months)

Provided strategic marketing, GTM, web and email optimization, and brand development services for startups, nonprofits, and small businesses across multiple projects since 2015.

GTM Strategy Web Design Email Marketing Content Strategy Brand Development SEO Social Media

External Communications Manager

Pfizer Canada

Mar 2025 - Feb 2026 (11 months)

Supported and executed external communications strategy to strengthen corporate reputation, oversaw social media and led a mass content update of Pfizer.ca while rolling out new global branding across Canadian assets.

Content Strategy Social Media Management WordPress SEO Stakeholder Management Reporting Project Management

Marketing Director

Vent Over Tea

Jun 2020 - Aug 2023 (3 years 2 months)

Managed marketing, outreach, and events; redesigned ventovertea.com and optimized it for SEO, driving a 1244% increase in web traffic and improving fundraising outcomes.

SEO Fundraising Content Strategy Event Marketing WordPress Analytics Campaign Management

Director of Digital Marketing

Ellii Learning

May 2022 - Feb 2023 (9 months)

Managed and mentored a marketing team and implemented multichannel strategies across web, email, and social that increased brand awareness and engagement while establishing KPIs and processes.

Digital Marketing Team Leadership Email Marketing SEO Content Strategy Analytics Project Management

Marketing Project Manager

Third Wunder

Oct 2017 - May 2022 (4 years 7 months)

Led production and project management for multichannel marketing campaigns, developed processes and briefs, managed schedules and client relationships across B2B and B2C accounts.