sarah wachira

Leads market penetration and client acquisition across East Africa for Windsor's multi-asset trading platforms, boosting lead generation and expanding high-value client relationships to grow monthly trading volumes and platform adoption.

Spearheaded market expansion and strategic alliances, implemented streamlined loan processes and mentorship programs, and reduced loan delinquency rates while improving team productivity and customer satisfaction.

Conducted financial assessments and tailored financial plans, advised clients on investments and risk management, and implemented insurance and tax-efficient strategies to maximize returns.

Identified and engaged potential clients through targeted outreach and networking to grow the client base, guided applicants through processes, and maintained accurate client records to ensure high satisfaction.

Expanded the customer base through sales presentations and consultative discussions, managed end-to-end sales processes, and pursued cross-selling opportunities to increase revenue.

Completed a Bachelor's degree in Finance and Banking with coursework and practical experience in market analysis, credit risk assessment, and financial services.

Completed a diploma in Procurement with training in procurement practices and business management fundamentals.

Attended secondary school at St Mary's Sigona Boys completing secondary education and participating in school activities.

Completed a Certificate in Business Management focusing on foundational business and management skills.