Open to opportunities

sarah wachira

@sarahwachira

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Business Development Manager specializing in investment solutions and client acquisition.

Kenya

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What I'm looking for

I seek a client-focused role in a global financial markets firm where I can drive market expansion, build institutional and HNW client relationships, execute digital acquisition strategies, and advance into greater leadership responsibility.

I am a results-driven Business Development professional with over six years of experience in financial services, client acquisition, and relationship management across East Africa. I have built and managed strong client portfolios and led market-expansion initiatives for microfinance and investment-focused organizations.

At Windsor Brokers I drive market penetration, institutional and HNW client relationships, and regional strategies for multi-asset trading platforms while collaborating with compliance, marketing, and customer support to ensure seamless onboarding. Previously at LOLC Microfinance Bank I led initiatives that reduced loan delinquency and streamlined loan processing to improve efficiency.

My background in Finance and Banking has equipped me with practical skills in credit assessment, financial analysis, and aligning investment solutions to client needs; I have a track record of improving revenue per client through cross-selling and executing digital campaigns that increase lead generation.

I mentor junior staff, represent firms at industry events, and forge partnerships with local financial institutions and fintech communities. I am seeking a role in a global financial markets organization where I can apply my client-focused approach to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Windsor Brokers

Apr 2024 - Present (1 year 7 months)

Leads market penetration and client acquisition across East Africa for Windsor's multi-asset trading platforms, grew lead generation by 40% through digital campaigns and expanded high-value client relationships to increase monthly trading volumes.

Business Development Client Acquisition Digital Marketing Relationship Management Market Analysis Partnerships

Business Development Officer

LOLC Microfinance Bank

Dec 2022 - Oct 2023 (10 months)

Spearheaded market expansion and streamlined loan application processes, reduced loan delinquency rates by 25% and improved team productivity by 15% through mentoring and process improvements.

Market Expansion Loan Management Client Relationship Management Process Improvement Mentoring Cross Selling Delinquency

Financial Consultant

Momentum Credit & Premium Finance (IPF)

Jan 2021 - Nov 2022 (1 year 10 months)

Conducted financial assessments and developed personalized financial plans and investment advice for clients, implementing insurance and risk-management solutions to optimize returns and safeguard client portfolios.

Financial Analysis Investment Advisory Risk Management Assessments Financial Planning Portfolio Management

Sales Representative

TogetherAs One Microfinance

Dec 2019 - Dec 2020 (1 year)

Identified and engaged potential clients through targeted outreach, guided clients through applications, and maintained accurate client records to increase client base and revenue.

Client Acquisition Sales Presentations Customer Relationship Management Financial Products Record keeping Outreach Networking Customer Service

Sales Representative

Lucky2 Computers

Jan 2014 - Apr 2014 (3 months)

Managed end-to-end sales process, conducted product presentations, and expanded the customer base through targeted outreach and tailored recommendations.