Open to opportunities

Santiago Marín Hernández

@santiagomarnhernndez

Message

Sales and customer-operations professional transitioning to accounting with data-driven impact.

Colombia

Message

What I'm looking for

I’m transitioning into accounting and I want a role that values accurate payroll/accounting work, data-driven decisions, and high-quality customer service. I’ll bring analytics, performance monitoring, and cross-functional communication to improve outcomes and retention.

I’m a dynamic sales professional with over four years of experience enhancing customer satisfaction and driving retention through expert relationship building and tailored solutions. I leverage data analytics and competitor insights to inform strategic decisions and surpass performance metrics, while staying focused on delivering high-quality service that meets diverse client needs. I’m also comfortable working across functions and communicating clearly to create cohesive, high-performing team environments.

Most recently, I’ve been building operational and payroll capabilities by calculating wages based on hours, salary agreements, overtime, and bonuses; maintaining accurate payroll records; and generating payroll reports using payroll software/accounting systems. Earlier roles strengthened my commercial edge—managing sales and collections for a law firm, improving sales closure rates through objection handling, and increasing loyalty and repeat business through empathetic customer service. I’m now aiming to transition these strengths into the accounting sector, bringing a customer-first mindset plus a strong foundation in analytics, performance monitoring, and corrective action.

Experience

Work history, roles, and key accomplishments

Current

Payroll Specialist

Current

DS Solutions

Mar 2025 - Present (1 year 3 months)

Calculated wages using hours worked, salary agreements, overtime, and bonuses while maintaining accurate records of employee payments and deductions. Processed payroll via payroll/accounting systems and generated payroll reports.

Payroll Processing Overtime & Bonuses Payroll Reporting Payroll Systems

Real Time Analyst

DS Solutions

Jan 2025 - Mar 2025 (2 months)

Monitored and analyzed operational performance data to ensure adherence to service level agreements. Implemented corrective actions, managed scheduling and workload distribution, and used data analytics to resolve performance issues with cross-functional teams.

Operating Performance Workflow Optimization Data & Analytics

Add Funds Expert

DS Solutions

Jul 2024 - Dec 2024 (5 months)

Managed customer experience for sales and collections at a law firm, focusing on finalizing negotiations. Performed competitor analysis, handled objections, and used data analytics to optimize sales strategies and improve client satisfaction.

Customer Experience Management Negotiation Competitor Analysis Data & Analytics Objection Handling Sales Strategy

Expert Sales Executive

Asurion

Jan 2022 - Jan 2023 (1 year)

Provided post-sales support to support long-term client retention and monitored customer performance metrics to guide decision-making. Developed proposals and improved customer satisfaction through empathetic troubleshooting and consistent customer service.

Post sales Support Customer Retention Performance Metrics Troubleshooting Proposal Development Data Informed Decision Making

Customer Service Representative

Intouch CX

Jan 2019 - Jan 2020 (1 year)

Handled customer inquiries and suggestions to increase loyalty and repeat business by actively listening, resolving complaints, and escalating major issues. Collaborated with cross-functional teams and product development to implement solutions and create customized offers that improved retention.

Customer Support Complaint Resolution Customer Escalation Customer Retention Cross Functional Collaboration Market Research

Banking Expert

Sistemcobro S.A.S

Jan 2017 - Jan 2019 (2 years)

Contacted prospective clients to generate loans and deposits while supporting branch targets through teamwork and strong customer service. Managed risk by following compliance procedures, handled disputes under pressure, and advised customers based on special needs or requirements.

Outbound Prospecting Customer Service Excellence Branch Target Support Compliance and Risk Management Dispute Resolution

Sales Retention Specialist

Foundever

Identified client pain points and improved satisfaction by delivering personalized banking solutions and financial advice. Built retention-focused strategies and supported account growth through research and targeted sales approaches.

Client Retention Pain Point Analysis Personalized Banking Solutions Financial Advice Market Research