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Sai Sathish

@saisathish

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B2B marketer with 11+ years in demand generation, outbound, and pipeline-to-close execution.

India

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What I'm looking for

A remote role from India where I own B2B marketing end to end, as a demand gen or product marketing lead. I want ownership from positioning through execution, marketing measured on qualified pipeline, a product sold to business buyers, and a fast-moving, data-driven team. I’m open to US-overlap hours.

Most demand gen teams are measured on volume. I've spent the last several years arguing they should be measured on timing.

The shift I keep coming back to: the question before any campaign isn't "does this account match our ICP?" It's "what changed for this account this week?" The first produces lists. The second produces pipeline.

I build demand engines around that idea — full-funnel programs where paid, email, content, events and account plays are sequenced against buying signals rather than fired on a calendar. In practice the work is less glamorous than the strategy deck suggests: fixing lead scoring until sales actually trusts it, building attribution that survives a CFO's questions, and getting both teams to agree on what a qualified conversation is before arguing about how many there were.

Ten years in B2B research, data and SaaS. I started in sales, which is why I still think in terms of what the rep does with the lead on Monday morning.

What I do well

→ Demand generation and pipeline acceleration
→ ABM and ICP definition that sales will actually use
→ Lead scoring, attribution modelling, and revenue reporting
→ Full-funnel performance marketing across paid, email, content and events
→ Marketing–sales alignment and enablement
→ GTM strategy, budget allocation, and cost-per-meeting economics
→ AI-assisted GTM: signal capture, context building, outbound that doesn't read like a template

What I write about

Signal-based selling. Personalization theater — why {first_name} isn't context. Where B2B outbound goes once volume stops working. If you're building a demand engine that has to prove itself in pipeline rather than impressions, that's a conversation I'm always up for.

Open to Head of Demand Generation and Director of Marketing roles — Hyderabad, remote, or hybrid.

Experience

Work history, roles, and key accomplishments

Manager (Demand Generation and Strategic Marketing)

Alliantgroup

Sep 2024 - Jun 2026 (1 year 9 months)

Owned and executed the global digital marketing roadmap, leading integrated programs across paid media, email, SEO, social, and website. Designed lead-scoring and attribution approaches improving ABM targeting accuracy by 30%+ and sales follow-up efficiency by 20%, and piloted direct-mail campaigns contributing to over $2M in influenced pipeline.

Marketing Manager

Consainsights

Dec 2022 - Sep 2024 (1 year 9 months)

Designed and executed client-centric multi-channel digital marketing campaigns across web, social, and email to drive qualified lead generation and strengthen brand positioning. Led website optimization with SEO best practices and built inbound drip and lead-nurturing workflows in HubSpot.

Digital Marketing Lead Generation SEO Keyword Strategy On Page SEO Link Building HubSpot Google Analytics Content Marketing Email Marketing Social Media Campaign Management Data Analysis Cross Functional Collaboration

Assistant Manager - Business Development & Marketing

Consainsights

Jul 2018 - Dec 2022 (4 years 5 months)

Spearheaded B2B marketing initiatives, aligning sales strategies with market trends, resulting in a 15% increase in client acquisition year-over-year and 20% growth in annual revenue. Led cross-functional teams in market penetration strategies, improving lead generation and conversion rates by 25% and boosting engagement rates by 30%.

B2B Marketing Sales Strategy Market Research Competitive Analysis Content Creation Customer Relationship Management Lead Generation Conversion Rate Optimization Team Leadership Strategic Partnerships Sales Marketing Alignment

Business Development Associate

Euromonitor International

Jan 2018 - Jul 2018 (6 months)

Played a pivotal role in lead generation for the SaaS platform Passport by conducting demo calls and engaging with prospective clients. Collaborated with the Sales Manager to strategize and execute effective sales approaches, consistently meeting and exceeding monthly targets.

Lead Generation SaaS Sales Demo Calls Client Engagement Market Research CRM Sales Strategy Communication Skills Interpersonal Skills Pipeline Management

Senior Business Development Executive

MarketsandMarkets Research Pvt Ltd.

Jan 2017 - Jan 2018 (1 year)

Conducted personalized outreach including demo calls, emails, and LinkedIn engagement to build a pipeline for the Knowledge Store SaaS solution. Collaborated with the US Account Director to drive sales across North America, using consultative selling and maintaining meticulous sales records.

SaaS Sales Lead Generation Consultative Selling Product Demonstrations Sales Forecasting CRM LinkedIn Outreach Email outreach Data Integration Growth Hacking

Business Development Executive

Market Data Forecast

Oct 2016 - Jan 2017 (3 months)

Generated leads and built client relationships in Healthcare, IT, and Chemicals and materials industries to drive sales of syndicated market research reports and customized services. Exceeded monthly sales targets by 20% and provided excellent post-sales support.

Lead Generation Market Research Customer Relationship Management Sales Negotiation Custom Research Digital Marketing Networking Strategy

Senior Executive - Sales & Marketing

Yamaha Motor Corporation (R.K. Enterprises)

Feb 2014 - Sep 2016 (2 years 7 months)

Exceeded sales targets by an average of 15% every quarter and launched a new motorcycle line with a marketing strategy that increased sales by 25% in the first year. Implemented a CRM system improving customer retention by 20% and managed a team of 10 sales executives.