Open to opportunities

Ayesha Saikia

@ayeshasaikia

B2B marketing leader driving demand generation, partner ecosystems, and revenue through data-driven multi-channel campaigns.

India

Message

What I'm looking for

I’m looking for a B2B marketing leadership role where I can own demand generation, partner-led growth, and data-driven campaign performance—partnering closely with sales and product to build pipeline, improve conversion, and deliver measurable revenue impact.

I’m a B2B marketing leader with 13+ years of experience delivering measurable commercial outcomes through data-driven campaigns and cross-functional leadership. I focus on demand generation, brand visibility, and revenue-focused marketing across technology, SaaS, and entrepreneurial ecosystems.

Across my roles, I’ve delivered 100+ multi-channel programs and led integrated project management initiatives spanning webinars, conferences, partnerships, newsletters, and community platforms. I’ve built strategic partnerships with Microsoft, Kiva, US Venture Partners, and Pairpoint.io by aligning product, sales, and marketing to drive pipeline growth.

I’m known for turning insights into execution—managing lead nurturing and conversion optimization with A/B testing, audience segmentation, and marketing automation. I’ve also improved performance through AI-assisted processes and achieved results such as 20% higher email open rates and 30% better budget efficiency.

Experience

Work history, roles, and key accomplishments

Marketing Strategist

Eprenz PBC

Sep 2022 - Feb 2026 (3 years 5 months)

Led integrated demand generation project management initiatives across digital channels, coordinating stakeholders and delivering multi-channel programs. Built partnerships and supported a global network of 150,000+ entrepreneurs and business leaders through webinars, conferences, and community platforms.

Demand Generation Project Management Integrated Marketing Webinars Conferences Strategic Partnerships Community Platforms Stakeholder Management Resource Allocation Analytics Reporting Lead Nurturing Marketing Automation CRM Marketing Copywriting A B Testing Conversion Optimization Content Strategy

Corporate Marketing & Communications

Accent Industries Ltd.

Oct 2013 - Jul 2020 (6 years 9 months)

Managed brand-building and market development initiatives across multiple business divisions, including customer outreach and exhibitions. Analyzed market trends and programme performance to improve ROI, and partnered with agencies and cross-functional teams to deliver integrated communications.

Brand Building Customer Outreach Exhibitions Trade Shows Market Development Market Trends ROI Analysis Integrated Communications Cross Functional Communication

Sr. Executive, Marketing Communications

Fontus Water Pvt. Ltd.

Feb 2011 - Jul 2013 (2 years 5 months)

Supported marketing and stakeholder engagement activities for business development programs. Created content and communication materials, including reports, presentations, and customer-facing collateral, to support brand visibility initiatives.

Marketing Support Stakeholder Engagement Content Creation Reports Presentation Marketing Collateral Brand Building Market Visibility

Executive, Marketing Research

Wacorp Hyundai India Pvt. Ltd.

Jan 2010 - Feb 2011 (1 year 1 month)

Conducted market analysis and business research to support management decision-making. Produced performance reporting and analytical insights on market trends, customer behavior, and competitive activity.

Market Analysis Business Research performance reporting Market Trends Data Collection Analysis Reporting

Education

Degrees, certifications, and relevant coursework

Indian Institute of Planning & Management

Master of Business Management (Marketing), Marketing

2022 - 2026

Grade: 71.1%

Activities and societies: Led integrated demand generation project management across digital channels, webinars, conferences, partnerships, and community platforms; coordinated stakeholders and resources for global entrepreneur network support.

Pursuing a Master of Business Management (Marketing) at IIPM, focused on demand generation and integrated digital marketing program management. Achieved a 71.1% percentage while coordinating stakeholders across webinars, conferences, partnerships, and community platforms.

Assam Engineering College

Bachelor of Engineering (Mechanical), Mechanical Engineering

Grade: 70.3%

Activities and societies: Delivered 100+ multi-channel programs including events, webinars, newsletters, industry roundtables, and founder communications to grow audience development and brand visibility.

Earned a Bachelor of Engineering (Mechanical) and supported multi-channel marketing and community initiatives. Completed with a 70.3% percentage and delivered 100+ multi-channel programs that increased participation and strengthened brand visibility.