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praveen kumar

@praveenkumar42

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AI-powered marketing leader driving B2B pipeline and revenue with data-driven demand gen.

India

Message

What I'm looking for

I’m looking to lead AI-enabled B2B demand generation and performance marketing that turns pipeline into revenue—using analytics, experimentation, and strong automation to improve lead quality, conversion, and measurable growth at scale.

I’m a results-driven Digital Marketing & Demand Generation leader with 12+ years of experience, including 9+ years driving B2B & B2C growth across SaaS, technology, professional services, renewable energy, real estate, and D2C.

I’ve managed marketing investments exceeding $180K per month and consistently delivered up to 5X ROAS through data-driven acquisition, conversion, and revenue growth strategies. I’m known for building AI-enabled outbound campaigns, LinkedIn demand generation programs, and marketing automation workflows that strengthen pipeline generation and improve lead quality.

In my most recent role, I spearheaded end-to-end demand generation for a Supply Chain SaaS, building a $4.3M ARR pipeline within 6 months and closing a flagship Fortune 500 enterprise deal worth $4.3M ARR ($360K MRR). I generated 1,187 MQLs using a dual-channel Google Search + LinkedIn ABM approach and achieved a 25.3% MQL-to-SQL conversion rate, outperforming the 15% industry benchmark.

I also architected a Value Ladder GTM strategy with calculators and white papers, built a multi-dimensional HubSpot lead scoring model, and developed a 4-track email nurture engine that converted 300 SQLs into 60 active sales opportunities. Earlier in my career, I led teams of 10 marketing professionals and grew organic traffic by 8X through SEO-focused initiatives; I also started as a Sales Engineer, helping customers with inspection and diagnostic solutions for power and industrial environments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Thought Spark

Jun 2025 - Present (1 year 1 month)

Spearheaded end-to-end demand generation for a Supply Chain SaaS, building $4.3M in ARR pipeline within six months and closing a Fortune 500 enterprise deal worth $4.3M ARR ($360K MRR). Built HubSpot lead scoring and a multi-track email nurture engine, leveraging AI-driven outbound/enrichment workflows to generate MQLs and convert SQLs into active sales opportunities.

Demand Generation Pipeline Generation SaaS ARR MRR Google Search LinkedIn ABM HubSpot Lead Scoring Email Nurture SQL To Opportunity Conversion Marketing Automation Lead Generation Marketing Analytics SEO AEO Organic Social Media

Digital Marketing Manager

ATMECS Technologies

Dec 2023 - Jun 2025 (1 year 6 months)

Architectured brand identity, messaging, and communication standards across digital and social platforms. Led research-led content strategies and integrated multi-channel campaigns that delivered 5,000 qualified Hackathon registrations.

Content Strategy Audience Growth Demand Generation Marketing Analytics

Digital Marketing Manager

Oz Digital India Pvt. Ltd.

Feb 2020 - Dec 2023 (3 years 10 months)

Led a team of 10 marketing professionals while managing a portfolio of 60+ Australian clients, driving digital growth, retention, and business performance. Developed and optimized integrated performance marketing strategies and CRO experiments (including landing page optimization and A/B and multivariate testing) to improve conversion outcomes.

Team Leadership Client Management Performance Marketing ROI Optimization Campaign Optimization CRO Landing Page Optimization A B Testing Multivariate Testing Audience Strategy

Sr. Digital Marketing Executive

Briskon Technologies Pvt. Ltd.

Oct 2018 - Dec 2019 (1 year 2 months)

Accelerated organic website traffic by 8x through SEO initiatives to strengthen search visibility. Managed multi-platform social media campaigns across Facebook, LinkedIn, and Instagram while creating content-led demand generation for real estate and SaaS clients.

SEO Content Marketing Demand Generation Social Media Marketing Facebook LinkedIn Instagram Client Engagement Lead Generation

Digital Marketing Intern & Freelancer

Freelancing

Sep 2017 - Oct 2018 (1 year 1 month)

Worked on performance marketing initiatives to drive customer acquisition and order growth for an international courier company and enabled high-intent phone/form lead conversions for a real estate channel partner. Collaborated with a New Zealand-based agency on SEO-optimized web solutions and Google Ads campaigns to generate qualified leads.

Performance Marketing Customer Acquisition Lead Generation Conversion Optimization SEO Google Ads Digital Acquisition Phone Form Conversions Campaign Optimization

Sales Engineer

CSR Impex

Nov 2014 - Jan 2017 (2 years 2 months)

Identified and developed new business opportunities across power utilities, manufacturing plants, data centers, and industrial facilities. Assessed customer technical requirements, delivered technical presentations, and prepared proposals/quotations/tender submissions for inspection and diagnostic services.