Vikash Kumar Sahu
@vikashkumarsahu
I build B2B demand generation engines that turn paid media and ABM into qualified pipeline.
IndiaWhat I'm looking for
Growth Marketing & Demand Generation professional with 7+ years of experience driving pipeline growth, customer acquisition, and revenue across B2B SaaS, enterprise technology, and performance marketing.
Currently focused on B2B Demand Generation, Growth Marketing, ABM, GTM strategy, and Marketing Operations, with hands-on experience across the full funnel—from ICP definition and account research to paid acquisition, lead nurturing, CRM, attribution, and pipeline generation.
At CloudMoyo, I work across North American enterprise accounts, building industry-specific GTM and ABM strategies and executing multi-channel campaigns across Google Ads, LinkedIn Ads, email, social media, and SDR outreach. I’ve developed 20+ GTM strategies, managed a $100K annual paid media budget, and worked closely with Sales on lead qualification, attribution, campaign optimization, and pipeline growth.
My experience includes:
• B2B Demand Generation & Growth Marketing
• Account-Based Marketing (ABM) & GTM Strategy
• Paid Media — Google Ads, LinkedIn Ads, Meta Ads & Microsoft Ads
• Lead Generation, Nurturing & Funnel Optimization
• Marketing Operations & HubSpot CRM
• Marketing Automation & Lead Routing
• Conversion Rate Optimization (CRO)
• Marketing Analytics & Revenue Attribution
• Sales & Marketing Alignment
• MarTech & SalesTech Evaluation
I’ve contributed to 500+ Marketing Engaged Leads, achieved 20% MEL-to-MQL and 10% MQL-to-SQL conversion, and contributed to qualified pipeline generation across enterprise accounts.
Earlier in my career, I built a strong foundation in performance marketing, managing multi-million-rupee monthly media budgets across Meta, Google, LinkedIn, and other platforms, with a focus on ROAS, CAC, lead quality, and conversion optimization.
I’m particularly interested in the intersection of B2B Growth, Demand Generation, AI-powered marketing, paid acquisition, and revenue-driven marketing—building scalable programs that don't just generate leads, but create meaningful pipeline and business impact.
Always open to connecting with fellow growth marketers, demand generation professionals, GTM leaders, and B2B SaaS teams.
Experience
Work history, roles, and key accomplishments
CloudMoyo is a B2B SaaS and consulting company where I drive B2B demand generation, Growth Marketing, GTM, ABM, and Marketing Operations across North American enterprise accounts. Built 20+ ABM strategies, managed $100K paid media, generated 500+ MELs, and contributed to $50M pipeline and $2M closed business.
Brand Services Manager
FCB Interface
Oct 2022 - Nov 2023 (1 year 1 month)
FCB Interface, part of Omnicom Group, is an integrated advertising agency where I managed digital marketing for Axis Max Life Insurance. Led full-funnel campaigns, reduced CPQL by 30%, and coordinated paid media, social, email, WhatsApp, SMS, influencers, and production to drive brand awareness, engagement, and customer acquisition.
Education
Degrees, certifications, and relevant coursework
IMT Ghaziabad
Professional General Management Program, General Management
2025 -
Pursuing a Professional General Management Program at IMT Ghaziabad.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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