Mukul Paul

Led the development and deployment of an integrated global marketing plan aligned with sales priorities. Built, managed, and coached a high-performing marketing team.

Led the development and deployment of an integrated global marketing plan aligned with sales priorities. Built, managed, and coached a high-performing marketing team.

Created and rolled out highly-targeted marketing programs that engaged and advanced interest across the prospect and customer lifecycle. Monitored the effectiveness of all marketing and demand generation programs.

Integrated content and brand initiatives to establish consistent leadership in product and services offering. Identified top-performing marketing channels to generate qualified opportunities.

Worked with sales departments to align sales and marketing strategies. Built, managed, and coached a high-performing marketing and inside sales team.

Onboarded elite customers (HNI, VIP) by identifying relevant sources and executing targeted campaigns. Maintained consistent supply of MQL and SQL.

Planned and ran marketing programs to drive and accelerate sales pipeline growth. Executed account-based marketing (ABM) strategies.

Supported solution-specific marketing campaigns, CRM database, and events. Worked with strategy team and Business Units.

Supported US field sales team by preparing client approach notes, proposals, and sales collaterals. Coordinated sales and marketing efforts to boost brand awareness.

Conducted research and analysis to support various business functions. Maintained and updated information in CRM.

Marketed bench candidates and built a marketing database of target audience (USA) in CRM for email and call campaigns. Supported technology consulting initiatives.

Studied Information Technology at Bengal College of Engineering and Technology, Durgapur, affiliated with West Bengal University of Technology, Kolkata. Completed the program between August 2002 and August 2006.