Open to opportunities

Mukul Paul

@mukulpaul

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Marketing professional with expertise in marketing, branding and communication strategies.

India

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and innovation in marketing.

I am a seasoned marketing professional with a Bachelor of Technology in Information Technology, specializing in branding, marketing communication, and MarTech. With two decades of experience, I have a proven track record of success in creating impactful marketing plans, product launches, and client engagement strategies across diverse markets including North America, Europe, and Asia-Pacific.

Currently, I serve as the Marketing Head at Exavalu Solutions, where I lead the development of integrated global marketing strategies aligned with sales priorities. My previous roles have equipped me with the skills to build and manage high-performing marketing teams, execute account-based marketing strategies, and drive demand generation initiatives that significantly enhance sales pipelines.

Throughout my career, I have consistently achieved remarkable results, such as a 3X increase in webinar registrations and a 5X increase in attendees, demonstrating my ability to engage audiences effectively. I am passionate about leveraging technology to enhance marketing performance and am committed to fostering a culture of innovation and excellence within my teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

Exavalu Solutions

Apr 2020 - Present (5 years 4 months)

Led the development and deployment of an integrated global marketing plan aligned with sales priorities. Built, managed, and coached a high-performing marketing team.

Global Marketing Sales Alignment Team Leadership Marketing Strategy Digital Marketing Content Marketing

Marketing Director

HTC Global Services

Apr 2020 - Dec 2024 (4 years 8 months)

Led the development and deployment of an integrated global marketing plan aligned with sales priorities. Built, managed, and coached a high-performing marketing team.

Global Marketing Sales Alignment Team Leadership Marketing Strategy Digital Marketing Content Marketing

DGM Marketing

Firstsource Limited

Sep 2019 - Mar 2020 (6 months)

Created and rolled out highly-targeted marketing programs that engaged and advanced interest across the prospect and customer lifecycle. Monitored the effectiveness of all marketing and demand generation programs.

Demand Generation Marketing Program Management Customer Lifecycle Performance Monitoring

Marketing Manager

ADP India

Sep 2017 - Aug 2019 (1 year 11 months)

Integrated content and brand initiatives to establish consistent leadership in product and services offering. Identified top-performing marketing channels to generate qualified opportunities.

Product Marketing Lead Generation

Senior Manager Marketing

Congruent Solutions

Jun 2014 - Aug 2017 (3 years 2 months)

Worked with sales departments to align sales and marketing strategies. Built, managed, and coached a high-performing marketing and inside sales team.

Sales Alignment Marketing Strategy Team Management Inside Sales Coaching

Manager

Elite Matrimony

Jan 2014 - Jun 2014 (5 months)

Onboarded elite customers (HNI, VIP) by identifying relevant sources and executing targeted campaigns. Maintained consistent supply of MQL and SQL.

Customer Onboarding Lead Generation MQL SQL

Manager Marketing

Market Simplified

Jul 2011 - Jan 2014 (2 years 6 months)

Planned and ran marketing programs to drive and accelerate sales pipeline growth. Executed account-based marketing (ABM) strategies.

Lead Generation Sales Pipeline Account Based Marketing

Senior Research Analyst (Marketing)

Equiniti

Dec 2009 - Jul 2011 (1 year 7 months)

Supported solution-specific marketing campaigns, CRM database, and events. Worked with strategy team and Business Units.

Marketing Campaigns CRM event support

Technical Sales Executive

Ameex Corp

Feb 2009 - Dec 2009 (10 months)

Supported US field sales team by preparing client approach notes, proposals, and sales collaterals. Coordinated sales and marketing efforts to boost brand awareness.

Sales Support Sales Coordinator Brand Awareness

Research Analyst

Ma Foi Randstad

Jul 2008 - Jan 2009 (6 months)

Conducted research and analysis to support various business functions. Maintained and updated information in CRM.

Research Analysis CRM Management

Technology Consulting Executive

Amtex Systems

Aug 2006 - Jun 2008 (1 year 10 months)

Marketed bench candidates and built a marketing database of target audience (USA) in CRM for email and call campaigns. Supported technology consulting initiatives.

CRM Email Campaigns

Education

Degrees, certifications, and relevant coursework

Bengal College of Engineering and Technology

Bachelor of Technology, Information Technology

2002 - 2006

Studied Information Technology at Bengal College of Engineering and Technology, Durgapur, affiliated with West Bengal University of Technology, Kolkata. Completed the program between August 2002 and August 2006.