A Q
@aq0
Senior demand generation and growth marketing leader driving measurable pipeline and ROI.
IndiaWhat I'm looking for
I am a data-driven marketing leader with 11+ years' experience building and scaling full-funnel demand generation and ABM programs across global B2B and B2C markets. I have delivered measurable commercial outcomes — including $10.5M+ in marketing-sourced pipeline, 89%+ YoY funnel growth, and governance of a $1.2M marketing investment — by combining lifecycle automation, paid media optimisation, and attribution-driven budget reallocation.
I specialise in Pardot and Marketo-led lifecycle automation, account-based marketing, and paid media strategy, and have built and led high-performance global teams aligned with SDRs and sales to accelerate pipeline velocity. I seek senior marketing leadership roles where commercial accountability, strategic ambition, and data-led decision-making drive measurable business growth.
Experience
Work history, roles, and key accomplishments
Senior Global Demand Marketing Manager
Apex Group
Feb 2020 - Present (6 years 1 month)
Architected a hyper-segmented omnichannel lifecycle strategy across 6 markets, driving 89–90% YoY full-funnel demand growth and generating $10.5M+ in marketing-sourced pipeline within 18 months while governing a $1.2M global budget.
Senior Digital Marketing Campaign Specialist
CDK Global
Jun 2017 - Jan 2020 (2 years 7 months)
Deployed multi-channel acquisition and ABM strategies that drove $4.6M in new annual sales and increased qualified online traffic by 120% within 12 months, while improving email engagement 48% via Marketo behavioural automation.
Assistant Manager Marketing
Lunkad Realty
Jul 2014 - Jun 2017 (2 years 11 months)
Led integrated marketing campaigns for 9 product launches that grew sales-influenced revenue from ₹80L to ₹1.8Cr over 3 years and expanded client portfolio by 78% through data-optimized acquisition programs.
Education
Degrees, certifications, and relevant coursework
Harvard University (Harvard Professional Development)
Professional Development Certificate, Marketing Analytics / Product Management
Completed online professional development courses in Marketing Analytics and Product Management.
Mudra Institute of Communications, Ahmedabad (MICA)
Bachelor of Media Studies, Media Studies
Completed Bachelor of Media Studies at MICA, focusing on media and communications fundamentals.
Symbiosis Institute of Media and Communication (SIMC)
Post Graduate Diploma in Digital Marketing, Digital Marketing
Post Graduate Diploma in Digital Marketing completed, covering advanced digital marketing strategies and tools.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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