Open to opportunities

Arnab Haldar

@arnabhaldar

Message

Results-driven B2B Marketing leader with 8+ years of experience.

India

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and engage audiences effectively.

I am a results-driven B2B Marketing leader with over 8 years of experience in driving go-to-market strategies and executing impactful marketing campaigns. My expertise lies in creating compelling messaging and managing integrated marketing programs that align with business objectives. I have a proven track record of collaborating across cross-functional teams to streamline operations and deliver measurable results through digital channels and performance tracking.

In my current role as Marketing Programs & Content Lead at Persistent Systems, I have successfully led strategic marketing initiatives that contributed to a 21% increase in lead engagement. I have developed comprehensive content strategies and partnered with various business units to enhance campaign effectiveness. My previous experiences at Unacademy, IIT Hyderabad, and Dell Technologies have further honed my skills in digital demand generation, campaign management, and market analysis, enabling me to drive significant growth and engagement in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Programs & Content Lead

Current

Persistent Systems

Nov 2023 - Present (1 year 7 months)

Led strategic marketing initiatives across cloud, AI, and platform solutions, contributing to a 21% increase in lead engagement. Developed full-funnel content—from positioning decks to event assets—enabling seamless integration across marketing and sales.

AI Platform Content Development Marketing Strategy Sales Enablement Campaign Management Performance Monitoring Cross Functional Collaboration

Senior Marketing Strategist – Growth Markets

Unacademy

May 2023 - Nov 2023 (6 months)

Shaped regional campaign narratives for emerging tech education platforms, improving engagement by 23%. Worked cross-functionally with product, data, and operations teams to refine marketing strategy and channel mix.

Campaign Strategy Marketing Strategy Cross Functional Collaboration Product Marketing Data Analysis Operations Management

Marketing Strategist

IIT Hyderabad

Sep 2022 - May 2023 (8 months)

Launched digital demand generation programs and streamlined campaign workflows, increasing conversions by 35%. Translated academic program offerings into compelling digital content and value propositions.

Demand Generation Content Creation Value Proposition Digital Marketing Conversion Rate Optimization Lead Generation Marketing Automation Digital Content Strategy

Campaign & Content Lead – APAC

Cision

May 2022 - Jul 2022 (2 months)

Directed product messaging and campaign strategy for enterprise communications platforms across APAC. Created multi-channel content plans aligned with launch timelines and user journeys.

Product Messaging Campaign Strategy Content Planning APAC User Journey Mapping Content Strategy Marketing Communications Product Marketing

Senior Content Analyst – B2B Solutions

Dell Technologies

Mar 2021 - Dec 2021 (9 months)

Contributed to marketing insights, messaging frameworks, and solution collateral for enterprise software initiatives. Supported prioritization of product roadmaps through data-backed market analysis.

Market Insights Messaging Frameworks Enterprise Software Product Roadmapping Market Analysis Content Development B2B Marketing Strategic Planning

Senior Marketing Associate – Business Launches

Amazon

Jun 2016 - Mar 2021 (4 years 9 months)

Spearheaded marketing strategy for new category launches, reducing go-to-market timelines by 35%. Developed internal toolkits, campaign content, and partner communications to drive scale and consistency.

Marketing Strategy New Category Launches Go To Market Strategy Scalability Project Management Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Amity University

MBA, International Business

Focused on international business principles and global market dynamics. Gained expertise in cross-border trade, international finance, and global marketing strategies.

KIIT University

B.Tech, Electronics Engineering

Studied Electronics Engineering, covering fundamental concepts in circuit design, signal processing, and communication systems. Developed a strong technical foundation applicable to various industries.