Sagar User

Owned enterprise sales and GTM for an AI search SaaS company, covering buyer targeting, positioning, inbound and outbound campaigns, and early customer success. Built pipeline reviews, proposals, sales collateral, and customer handoffs.

Built the company's foundational GTM strategy from scratch, defining ICP for PE, VC, and IB deal teams. Set up the complete revenue engine including sales, marketing, and customer success from zero.

Built the global outbound sales development function from inception, growing the team from 0 to 6 reps. Designed hiring, onboarding, and performance management playbooks, and achieved 173% quota attainment in 2023.

Led the entire sales organization of 50 reports, holding full responsibility for new business and expansion revenue. Architected the Sales Operations function and built the Enterprise Sales function from the ground up.

Headed Sales & Business Development teams globally, building the function, teams, and processes from scratch. Led a team of 12 direct reports across multiple regions, achieving 150% attainment of the 2021 annual plan.

Started as Sr AE covering APAC then North America, closing about $1.5M in new business ARR. Built the outbound function from scratch, scaling the team from 1 BDR to 25 across multiple regions.

Acted as GTM owner for the Roambee program, building operational cadences, performance metrics, and sales playbooks. Led end-to-end sales execution and closed large-scale enterprise deals including Johnson & Johnson, Heineken, and Nestlé.

Set up GTM strategy and built initial AE, SDR, and Customer Success teams for two SaaS products. Owned post-sales revenue motion, managing churn, retention, and MRR growth.

Promoted to Team Lead to scale the Enterprise Sales team, selling the company's first and largest enterprise deals. Hired, trained, and mentored 10-12 new AEs per quarter.

Opened the APAC region from scratch, operating as a full-funnel revenue owner. Managed inbound leads, ran outbound campaigns, conducted demos, and acted as CSM to drive expansion revenue.

Drove B2C inbound and outbound sales for AT&T services, handling technical troubleshooting and cross-sell/upsell motions. Selected as a trainer and mentor for new hires.

Led B2B sales across the APAC region to major hand-tool manufacturers. Managed end-to-end customer relationships including order management, factory delivery coordination, and post-sales engagement.

Achieved high-volume daily sales by consulting with local and overseas customers. Managed all daily store operations including staff duties, promotions, and payment/security policies.

Bachelor of Science in Information Technology from Punjab Technical University, completed in 2012.