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@ruth2rachelmarsh
Results-driven sales development executive specializing in pipeline generation and strategic account planning.
I am a results-driven Sales Development Executive with experience driving qualified pipeline across enterprise and partner-driven motions. At SAP I supported regulated industries and Midwest partner segments, consistently exceeding quota and contributing to strategic demos and technical storytelling.
I combine analytical rigor from my Georgia Tech Business degree with hands-on sales execution — from account planning across 12,000+ accounts to AI-enabled target prioritization. I led discovery conversations, supported 70+ customer meetings, and helped create industry-specific messaging that resonates with decision-makers.
My background includes internships in outside sales and research, where I built six-figure quotes from mechanical blueprints, managed Salesforce pipelines, and designed a mental health assessment tool for athletes. I mentor peers and interns, sharing best practices and coaching for performance.
I bring a growth mindset, strong account planning skills, and adaptability from competing as a Division I student-athlete. I seek roles where I can scale pipeline impact, collaborate cross-functionally, and continue developing strategic sales and enablement capabilities.
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Work history, roles, and key accomplishments
Supported direct and partner-driven GTM motions across regulated industries and the Midwest, achieving 150% of annual quota (Q1–Q3 FY25) and generating qualified pipeline through extensive discovery and account planning.
Drove lead generation and demand-generation campaign execution, contributing $400K in qualified opportunities in Q2 FY24 and improving prospect engagement through targeted account segmentation and reporting.
Carrier Corporation
May 2023 - Aug 2023 (3 months)
Prepared a six-figure project quote using BidTracer from mechanical blueprints and client specs, managed customer interactions in Salesforce, and adapted quickly to building automation software and HVAC domain knowledge.
Emory Sports Medicine
Jun 2021 - Aug 2021 (2 months)
Collaborated on a research team and led weekly meetings to design a mental health assessment tool used to identify and address athlete burnout, informing patient support practices.
Degrees, certifications, and relevant coursework
Bachelor of Science in Business Administration, Operations and Supply Chain Management
2020 - 2024
Activities and societies: NCAA Division I Georgia Tech Women's Tennis; Full scholarship recipient; All-ACC Academic Honor Roll; hosted recruits and led campus tours.
Bachelor of Science in Business Administration with Honors, concentration in Operations and Supply Chain Management; balanced full-time STEM curriculum with Division I athletics and academic honors.
Software and tools used professionally
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