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Richard Caffie

@richardcaffie

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Digital marketing and client success specialist driving retention and data-driven growth.

United States

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What I'm looking for

I seek a client-focused marketing role where I can own paid media, automation, and retention strategies to drive measurable growth and long-term client success.

I am a digital marketing and client success specialist with over a decade of experience improving retention and executing data-driven campaigns.

I manage paid media, SEO, marketing automation, and client operations to deliver measurable results—managing $120K+ annual ad spend and achieving 2.0–2.5x ROAS while recovering and retaining clients through targeted email and funnel strategies.

My background includes consultative B2B retention at enterprise carriers and leading customer service teams, which informs my client-first approach and operational discipline.

Built scalable systems with HubSpot, ActiveCampaign, Google Tag Manager, CRM tools, and conversion optimization platforms to increase efficiency, boost engagement, and drive revenue growth for diverse clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Confident Fit

Jan 2018 - Present (8 years)

Managed $120K+ annual ad spend across Google Ads and Meta achieving 2.0–2.5x ROAS and implemented tracking and automation that improved budget efficiency by 15% and reduced manual tasks by 40%. Drove 40%+ organic visibility increases, optimized funnels to boost checkout conversions 20%+, and maintained 90% client retention through proactive account management.

Paid Media Google Ads Meta Ads Google Tag Manager HubSpot SEO CRO Email Automation Analytics

Senior B2B Retention Specialist

AT&T

Jan 2014 - Jan 2018 (4 years)

Increased account retention by 15% and service adoption by 20% through consultative relationship management and closed $50K+ in annual upsell opportunities, consistently ranking in the top performance percentiles nationally.

Customer Retention Account Management Upselling NPS Cross Selling SMB Sales CRM Consultative Sales

Senior Customer Service Lead

Verizon

Jan 2007 - Jan 2014 (7 years)

Led a 12-person customer service team to maintain 90%+ customer satisfaction and reduced escalation rates by 30% through training programs; resolved 95% of Tier 2 escalations within 48 hours.