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JS@jamesonstaley
Highly driven Digital Marketing Strategist with proven ROI success.
United StatesI am a highly driven and results-focused Digital Marketing Strategist with over 5 years of experience in building full-funnel campaigns across various channels including SEO, SEM, paid social, and marketing automation. My journey has allowed me to work with Fortune 500 brands, e-commerce companies, and SaaS platforms, where I have successfully scaled customer acquisition and revenue. I leverage data analytics and audience segmentation to deliver impressive 6- and 7-figure ROI.
Throughout my career, I have demonstrated my ability to lead cross-functional teams and communicate effectively with executive stakeholders. My recent roles include supporting multi-channel paid media campaigns for major product launches at Nike and leading Google Ads campaigns with a substantial monthly ad spend at Google. I am passionate about driving growth and implementing innovative marketing strategies that yield measurable results.
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Work history, roles, and key accomplishments
Jan 2023 - Mar 2024 (1 year 2 months)
Led strategy and execution for Google Ads campaigns across Search, Display, YouTube, and Performance Max, managing over $2M in monthly ad spend. Reduced CPA by 38% and increased ROAS by 4.7x through advanced segmentation and A/B testing.
Shopify Plus
Sep 2022 - Jan 2023 (4 months)
Scaled DTC and B2B brands across Meta, TikTok, and Google Ads, achieving consistent 5x ROAS for six-figure monthly spend clients. Built and automated full-funnel strategies using Klaviyo and Zapier.
HubSpot
Mar 2022 - Sep 2022 (6 months)
Developed and maintained complex workflows and lead scoring models, driving a 34% increase in SQLs quarter-over-quarter. Created dynamic reporting dashboards in HubSpot to support executive-level decision-making.
Nike Inc.
May 2021 - Feb 2022 (9 months)
Supported multi-channel paid media campaigns for major Nike product launches across Google, Meta, and Snapchat. Coordinated with creative and data teams to refine targeting strategies based on real-time analytics, boosting campaign engagement by 61%.
Degrees, certifications, and relevant coursework
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