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Alex Deng

@alexdeng1

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Senior digital marketing manager driving ROI through data-driven paid media, MarTech, and content optimization.

United States

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What I'm looking for

I seek a data-driven marketing role where I can lead paid media, leverage MarTech, mentor teams, and drive measurable ROI in B2B/SaaS environments.

I am a senior digital marketing professional with 12+ years leading B2B and SaaS campaigns across Google Ads, Bing, LinkedIn, and display networks. I focus on measurable ROI, leveraging GA4 and Looker Studio to continuously optimize performance and conversion funnels.

I serve as an in-house MarTech expert on platforms like Qualified and 6sense, manage WordPress content and accessibility QA, and create high-impact creative assets in Canva. I have a proven track record in higher education, financial services, and tech environments, improving lead quality and campaign efficiency.

I mentor junior staff, coordinate cross-functional teams, and integrate emerging AI-driven marketing tools to keep strategies current and scalable. I deliver actionable insights to leadership and drive data-backed decisions that improve engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

BFC Software

Apr 2024 - Present (1 year 11 months)

Managed comprehensive B2B SaaS digital marketing campaigns across Google Ads, Bing, LinkedIn and display networks, improving lead quality and measurable ROI while optimizing MarTech playbooks in Qualified and 6sense.

Google Ads LinkedIn Ads Bing Ads Qualified 6Sense GA4 Looker Studio Canva WordPress

Digital Marketing Manager

Hibu

Sep 2022 - Mar 2024 (1 year 6 months)

Directed digital marketing operations for B2B clients, executing paid search and display campaigns and optimizing MarTech workflows to increase conversions and campaign ROI across Google Ads, Bing and LinkedIn.

Google Ads Bing Ads LinkedIn Ads Qualified 6Sense GA4 Looker Studio Canva WordPress

Digital Marketing Specialist

Finra

Sep 2020 - Sep 2022 (2 years)

Managed targeted digital campaigns for financial services audiences using paid search and display channels, improved lead scoring and segmentation via Qualified and 6sense, and delivered analytics-driven optimizations with GA4 and Looker Studio.

Google Ads Bing Ads LinkedIn Ads Qualified 6Sense GA4 Looker Studio Canva WordPress

Digital Marketing Specialist

Columbia University

Feb 2017 - Sep 2020 (3 years 7 months)

Executed higher-education digital marketing campaigns to drive enrollment and engagement, optimized lead flows in MarTech platforms, and improved performance reporting and conversion rates using GA4 and Looker Studio.

Google Ads Bing Ads LinkedIn Ads Qualified 6Sense GA4 Looker Studio Canva WordPress

Digital Marketing Associate

Dentsu

Aug 2012 - Jan 2017 (4 years 5 months)

Supported global client digital campaigns across paid search and display, contributed to MarTech optimizations and A/B testing, and provided analytics insights via GA4 and Looker Studio to improve campaign performance.

Google Ads Bing Ads LinkedIn Ads Qualified 6Sense GA4 Looker Studio Canva WordPress

Education

Degrees, certifications, and relevant coursework

Stony Brook University

Bachelor of Engineering, Applied Mathematics and Economics

Completed a Bachelor of Engineering in Applied Mathematics and Economics, focusing on quantitative analysis and economic theory to support data-driven decision making.