Garrett Cassells
@garrettcassells
Over nine years of professional experience in demand generation, SEO, PPC, and analytics.
United StatesWhat I'm looking for
Experienced Digital Marketing Specialist with over 9 years of success in Demand Generation, SEO, PPC, and Analytics. Expert in developing multi-channel strategies, optimizing performance, and delivering revenue growth. Proven ability to leverage data-driven insights for measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Reduced CPA by 44% with portfolio bidding strategies while maintaining a 67%
enrollment conversion rate.
• Managed omni-channel campaigns across Google, YouTube, and Facebook.
Global Digital Marketing Manager
Microsoft
Mar 2022 - Apr 2023 (1 year 1 month)
Boosted SQLs by 38% through personalized omnichannel campaigns in global markets.
Led GA4 migration, optimizing analytics and reporting.
Digital Marketing Manager
The Home Depot
Jan 2019 - Mar 2022 (3 years 2 months)
Delivered $64M in revenue through $12M PPC campaigns.
Migrated campaign management in-house, optimizing Google Shopping and Paid Search
strategies.
Increased ROAS by 42% and reduced CPA from $22.64 to $3.71.
Managed omni-channel campaigns and designed landing pages driving 48.9K
conversions.
Created SEO and PPC campaigns for competitive market positioning.
Delivered content gap analyses, lowering CPCs and increasing ROAS.
Managed PPC campaigns for 63 law firms, achieving a PI case acquisition cost of $2K.
Scaled budgets from $60K to $350K monthly.
SEO Strategist & Paid Media Manager
SEO by Nerds
Feb 2006 - Jan 2011 (4 years 11 months)
Led SEO strategy for 200+ websites, Ranked 15k+ commercial keywords.
Site audits, Tech SEO, Competitive Analysis, Site Architecture, A/B testing, Content
Syndication & Link Building.
Education
Degrees, certifications, and relevant coursework
Nova Southeastern University
Bachelor's, Business Administration and Management
2002 - 2006
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
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