Naïm Ka

Provided growth consulting and hands-on execution for SMBs across healthcare, industrial services, local businesses, e‑commerce, and B2B, delivering audit-driven SEO, Google Business Profile improvements, and restructured paid search architectures.

Built SEO and paid acquisition programs that grew the company from zero online presence to 50+ qualified inbound leads per month and achieved a 5% conversion rate through site migration, technical SEO, and targeted paid campaigns.

Replaced external paid search agency and grew paid-search leads over 410% while reducing cost-per-lead 28% by rebuilding campaigns, landing pages, and multi-channel acquisition funnels.

Managed Google Ads portfolios for SMBs with daily bid optimization, keyword expansion, ad copy testing, and on-page SEO fixes to improve Quality Score, CTR, and conversion performance.

Created and operated multiple niche online stores, running paid social campaigns and managing day-to-day e‑commerce operations and performance marketing.

Supported market research and digital strategy for a Canadian B2B car rental operating in West Africa, contributing to go-to-market materials and competitive analysis.

Conducted competitive analysis, built marketing assets, and supported presentation of telecom products to regional resellers across Asian markets.

Completed an MBA program focused on data analytics methodologies and business intelligence applications.

Completed a Certificate in Business Studies covering foundational business concepts and practices.

Completed a Master of Science program focused on digital marketing and e-commerce strategies.

Earned a Bachelor's degree in international business with coursework in global trade and marketing.