Open to opportunities

Craig Monson

@craigmonson

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Results-driven digital marketing leader with expertise in B2B SaaS.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

As a results-driven digital marketing leader, I specialize in B2B SaaS and omnichannel marketing strategies. My expertise lies in executing high-impact campaigns that drive lead generation, brand awareness, and revenue growth. I have a proven track record of optimizing SEO, SEM, PPC, and paid media to maximize performance, and I am passionate about leveraging analytics and A/B testing to refine strategies and enhance engagement.

Throughout my career, I have successfully designed and launched data-driven marketing programs that significantly increased lead generation and customer engagement. For instance, at AQUAFIX, I achieved a 375% increase in lead generation within three months and a 287% rise in brand awareness, generating substantial additional sales. My ability to align marketing efforts with sales and product teams has been instrumental in driving cohesive brand messaging and campaign execution.

I am committed to continuous improvement and innovation in digital marketing. My experience includes managing automated email campaigns with impressive open and click-through rates, optimizing multi-channel strategies, and implementing marketing automation tools to enhance customer retention. I thrive in dynamic environments where I can contribute to business success through strategic marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

AQUAFIX

Jan 2023 - Jan 2024 (1 year)

Designed and launched a data-driven digital marketing program, achieving a 375% increase in lead generation and a 287% rise in brand awareness. Developed automated workflows and optimized campaigns, resulting in significant sales growth and improved customer engagement.

SEO Email Marketing Social Media Marketing Google Ads LinkedIn Ads Marketing Automation Lead Generation Data Analysis Campaign Optimization

Digital Marketing Manager

Vitech

Jan 2022 - Jan 2023 (1 year)

Directed automated email campaigns and integrated marketing strategies, achieving a 300% growth in brand awareness and a 50% increase in website traffic. Leveraged analytics tools to optimize lead generation and enhance customer retention.

Email Marketing SEO Content Marketing Social Media Marketing Salesforce HubSpot Data Analysis Campaign Management Lead Generation Customer Retention

Digital Marketing Consultant

Self-Employed

Jan 2019 - Jan 2022 (3 years)

Developed comprehensive marketing strategies for various clients, increasing market penetration and promotion ROI significantly. Managed the entire process of book publishing for a local publisher.

Marketing Strategy Market Research Branding ROI Analysis Project Management Digital Marketing Content Creation Data Driven Marketing Compliance

Marketing Coordinator

IDEX Corporation

Jan 2016 - Apr 2019 (3 years 3 months)

Coordinated over 50 international trade shows and events annually, optimizing multi-brand marketing strategies and producing marketing materials to enhance product visibility.

Event Coordination Marketing Strategy Branding Digital Marketing Trade Shows Content Creation Project Management Team Collaboration

Marketing Manager/Production Coordinator

Delta Sports Products

Jul 2012 - Jul 2015 (3 years)

Implemented customer retention strategies that significantly improved engagement and retention rates. Drove e-commerce growth through multi-channel digital strategies.

Customer Retention Digital Marketing Social Media Marketing Brand Management Campaign Strategy Re Engagement Strategies Analytics Project Management Team Leadership

Marketing Manager

American Color Imaging

Apr 1997 - Jul 2012 (15 years 3 months)

Managed multiple marketing projects and led omnichannel campaigns that drove significant revenue growth and expanded market share. Enhanced customer retention through strategic marketing efforts.