Brett M
@brettm
Senior digital marketer specializing in conversion-focused advertising and AI-enhanced campaigns.
United StatesWhat I'm looking for
I am a senior digital marketing specialist with over 17 years of internet marketing experience and deep expertise in paid advertising, conversion optimization, and AI-driven tools. I enjoy collaborating with business owners, entrepreneurs, and teams to build measurable growth.
I've co-founded and led client services at agencies and consultancies, creating and managing Google, Meta, and YouTube ad campaigns, email marketing programs, landing pages, and automation workflows. I pair hands-on campaign management with KPI tracking and client-facing reporting.
My background includes overseeing creative and technical projects, developing sales collateral and proposals, and directing video production and content for client campaigns. I actively explore and apply generative AI tools to improve efficiency, creative output, and campaign performance.
I thrive in collaborative, trustworthy environments that value creativity and innovation, and I seek opportunities where I can drive measurable results, mentor teams, and help organizations scale their digital marketing efforts.
Experience
Work history, roles, and key accomplishments
Sr. Digital Marketing Specialist
ConversionHero, LLC
Jan 2022 - Jan 2025 (3 years)
Co-founded and managed digital agency delivering B2B outbound email and paid ad campaigns, creating landing pages and automation workflows that improved lead flow and appointment conversion for SMB clients.
Marketing Manager & Digital Specialist
Creative Programs & Systems
Jan 2020 - Jan 2022 (2 years)
Led client digital advertising and creative teams, developed Google and Meta ad campaigns and content schedules, and oversaw websites and API projects to improve client campaign performance and lead generation.
Digital Specialist
WILX / Gray Television
Jan 2018 - Jan 2020 (2 years)
Managed client Meta ad campaigns and digital sales enablement for TV advertising reps, produced digital marketing collateral, and presented campaign results to clients to drive digital revenue.
Managing Partner
ConvurzionMedia
Jan 2017 - Dec 2017 (11 months)
Built and managed a digital creative studio producing video, image, and copy assets for clients, led client relationships and project delivery, and implemented AI-driven content workflows.
Digital Specialist
Gannett Inc.
Jan 2014 - Jan 2017 (3 years)
Collaborated with sales and marketing teams to plan and execute digital advertising campaigns, optimized campaign performance, and served as a product expert for digital advertising solutions.
Affiliate Marketer
LFK Products
Jan 2013 - Jan 2014 (1 year)
Drove traffic and sales through YouTube video marketing and email campaigns, conducting SEO and keyword research to improve product page conversions.
Education
Degrees, certifications, and relevant coursework
CUCleary University
Marketing & New Media
2014 - 2015
Enrolled in Marketing & New Media courses for several semesters before leaving to take a job in the field.
JCJackson College
General Transfer Credits
2003 - 2006
Completed 34 credits of general education and marketing-related coursework as transferable credits toward a degree.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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