Ren V

Collaborated with cross-functional partners and creative teams to define project scope and deliverables, managing timelines, budgets, and vendors to deliver projects on schedule and within budget.

Managed tactical and operational aspects of web projects and B2B marketing sites, improving web performance by 13% through KPI-driven optimizations and overseeing full project lifecycles via JIRA and Confluence.

Led global digital marketing website and CMS strategy, increasing organic search traffic 8.5% and conversions 22.5% while driving a 20% lift in lead generation through a major CMS migration and content strategy.

Directed HR web strategy and content execution, implementing SEO initiatives that increased organic traffic 500% and interactive content that improved engagement 28%.

Managed publication and QA of customer-centric content across CMS platforms, improving engagement 15% and lead generation 10% through coordinated GTM and product initiatives.

Developed and executed content strategies and social ad campaigns, using analytics and dashboards to drive decisions and achieving a 21.7% uplift in organic search conversions.

Orchestrated content curation and campaigns across platforms, maintaining brand standards and driving social engagement through targeted content and community management.

Developed and executed social media campaigns and an internship program, increasing brand engagement and contributing to audio/video production and post-production.

Master's degree in New Media Studies with emphasis on human-technology interaction, completed between 2014 and 2016.

Bachelor's degree in Arts, Entertainment & Media Management, completed from 2009 to 2012.