Open to opportunities

Caitlin Verellen

@caitlinverellen

Message

Digital marketing leader driving content strategy and measurable pipeline growth.

United States

Message

What I'm looking for

I seek a collaborative B2B role leading content and digital strategy where I can drive measurable demand, scale programs, and mentor cross-functional teams.

I am a digital and content marketing leader with over a decade of experience developing and executing content, brand, and digital strategies that drive awareness, engagement, and pipeline growth.

I build programs rooted in Voice of Customer research and translate complex insights into clear, compelling narratives across blogs, reports, email, websites, and sales enablement assets.

I partner cross-functionally with product, research, and business development teams, lead external agencies and freelancers, and manage website strategy, analytics, and optimization to improve engagement and conversion.

Notable accomplishments include leading a full company rebrand and website launch and driving 100%+ year-over-year growth in sales opportunities influenced by website and content performance.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Principia Consulting

Jan 2021 - Present (5 years)

Led digital and content marketing strategy to drive brand awareness, thought leadership, and lead generation, achieving 100%+ YoY growth in sales opportunities influenced by website and content. Managed website strategy, analytics, rebrand and launch initiatives while leading agencies and freelancers.

Content Strategy SEO Analytics Web Content Management Email Marketing Lead Generation Content Marketing Agency Management

Marketing Coordinator

Principia Consulting

Oct 2018 - Jan 2021 (2 years 3 months)

Executed content and digital marketing campaigns, managed editorial calendars and email programs, and analyzed web and content performance to inform optimizations supporting product launches and business objectives.

Content Production Email Campaigns Web Analytics Marketing Collateral Campaign Execution CMS

Digital Communications Specialist

RAMCO Properties

Aug 2016 - Jul 2018 (1 year 11 months)

Managed digital marketing and content for 12 lifestyle shopping centers, led website redesigns and campaign execution to boost brand visibility and supported executive and investor communications.

Social Media Campaign Execution Editorial Management Analytics Digital Advertising

Communications Coordinator

Graduation Alliance

Supported communications and content efforts to advance organizational messaging and stakeholder engagement across digital channels.

Communication Content Development Stakeholder Engagement Email Campaigns Editorial Management Digital Content Analytics

Content Coordinator

Progrexion

Coordinated content development and communications initiatives to support marketing and corporate messaging across channels.

Email Marketing Messaging Cross Functional Collaboration CMS Project Management

Education

Degrees, certifications, and relevant coursework

Utah State University

Bachelor of Science, Journalism (Public Relations emphasis)

2009 - 2013

Activities and societies: Mark of Excellence Award – Outstanding Public Relations Student

Completed a Bachelor of Science in Journalism with an emphasis in Public Relations; recognized with the Mark of Excellence Award for Outstanding Public Relations Student.