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Alicia Balderas

@aliciabalderas

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Experienced content marketer specializing in strategy and digital engagement.

United States

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What I'm looking for

Currently seeking part-time marketing opportunities to leverage expertise in creating impactful, results-driven content that resonates with target audiences.

With over 8 years of experience as a content-driven marketer, I excel in delivering comprehensive strategies that enhance writing and performance across various digital platforms. My expertise lies in independently leading projects, managing multi-channel content calendars, and creating scalable systems that effectively drive traffic, leads, and engagement. I pride myself on being fast, flexible, and ready for remote work.

In my recent role at Publishing.com, I directed the content strategy for two major product lines, led a successful website migration, and optimized site copy for SEO and user intent. My tenure at Ascent Funding was marked by generating over $22 million in loan disbursements through innovative multi-channel campaigns, significantly increasing qualified leads while reducing spending. I have a proven track record of managing content teams and delivering impactful brand messaging that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Brand & Content Marketing

Ascent Funding

Jan 2022 - Dec 2024 (2 years 11 months)

Generated over $22M in loan disbursements through multi-channel campaigns and increased qualified leads by 72% while cutting spend by 40%. Managed a content team and editorial pipeline of 75+ pieces of content per week, spearheading the 2023 brand refresh.

Brand Marketing Content Marketing Lead Generation Campaign Management Team Leadership

Content Marketing

Publishing.com

May 2024 - Oct 2024 (5 months)

Directed the content strategy for two major product lines and led the website migration, optimizing site copy for SEO, user intent, and clarity. Created copy across blogs, email, social, and landing pages, partnering with designers and developers to launch high-converting campaigns.

Content Strategy SEO Copywriting Content Migration Digital Marketing Campaign Management

Content Marketing Manager

Ascent Funding

Jan 2021 - Dec 2022 (1 year 11 months)

Managed content marketing initiatives and contributed to content generation efforts. Supported the overall content strategy and execution for various marketing channels.

Content Marketing Marketing Strategy Digital Marketing SEO Copywriting

Content Generation Marketer

Ascent Funding

Jan 2019 - Dec 2021 (2 years 11 months)

Focused on generating content for marketing purposes, contributing to the company's digital presence. Assisted in creating various forms of content to support marketing campaigns.

Digital Marketing Copywriting Social Media Email Marketing SEO

Global Marketing Communications

Memjet

Jan 2018 - Dec 2019 (1 year 11 months)

Led the digital strategy and reporting for social, PR, and paid media, creating eBooks, whitepapers, and case studies to drive top-of-funnel traffic. Developed monthly reporting dashboards for the executive team.

Digital Strategy Social Media PR Paid Media Content Creation Reporting

Digital Marketing Coordinator

Memjet

Jan 2017 - Dec 2018 (1 year 11 months)

Coordinated digital marketing activities and supported the marketing team in various initiatives. Assisted with content creation and social media management.

Digital Marketing Social Media Content Creation Marketing Coordination Reporting

Sales & Marketing

QuadKor

Jan 2016 - Dec 2017 (1 year 11 months)

Developed and executed an email drip campaign, successfully converting prospects into marketing-qualified leads. Contributed to sales and marketing alignment.

Email Marketing Lead Generation Sales Support Marketing Automation Campaign Management CRM

Social Media Coordinator

Minute Menu

Jan 2015 - Dec 2016 (1 year 11 months)

Developed and executed monthly social media calendars and launched a new Facebook page and Twitter account for the company’s new product. Managed social media presence and engagement.

Social Media Management Twitter Social Media Strategy Community Engagement

Content Creator

Social Starfish

Jan 2015 - Dec 2016 (1 year 11 months)

Managed seven clients, including local companies in San Diego from restaurants to a law firm, crafting social media posts for Facebook, Twitter, and LinkedIn. Developed tailored content strategies for diverse businesses.

Content Creation Social Media Management Client Management Twitter LinkedIn Digital Marketing

Education

Degrees, certifications, and relevant coursework

San Diego State University

Bachelor of Arts, Journalism - Media Studies

Studied Journalism with a focus on Media Studies, gaining expertise in various media forms and communication strategies. Additionally, pursued a minor in Spanish, enhancing linguistic and cultural understanding.