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Curtis Weyant

@curtisweyant

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Results-driven content strategist with a track record of engagement.

United States

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What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can lead content initiatives and foster team collaboration.

I am a results-driven content strategist with a proven track record of developing and executing tailored content solutions that drive engagement and conversion. With a strong background in research, writing, editing, and search optimization, I excel at crafting compelling narratives and leveraging data to inform content decisions. My experience includes leading cross-functional teams of freelancers and in-house creatives to deliver high-quality content across multichannel campaigns.

Throughout my career, I have successfully managed content marketing campaigns that significantly increased organic traffic and conversions. I launched a comprehensive company-wide Content Strategy Playbook and have trained over 150 content managers, strategists, writers, and editors. My leadership experience extends to overseeing teams of in-house content creators and contract writers, where I conducted keyword research, maintained content calendars, and analyzed engagement data to inform content development and search strategy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Strategist

Current

Self

Aug 2023 - Present (1 year 9 months)

Design, create, and edit search-optimized content according to client specifications. Collaborate with clients to align content marketing with strategic goals and user profiles.

Writing Editing

Content Manager & Trainer

Terakeet

Jun 2020 - Aug 2023 (3 years 2 months)

Developed and executed content marketing campaigns to increase organic traffic and conversions. Managed strategists, writers, and editors through all stages of content planning and production.

Content Marketing Team Management Content Strategy

Outreach Director

Signum University

Jul 2018 - Mar 2021 (2 years 8 months)

Oversaw university-owned website content and implemented analytics to monitor search engine performance. Directed social media presence and supervised email communications.

Social Media Strategy Email Marketing Analytics Content Creation

Sr. Content Strategist, Team Lead

Terakeet

Jun 2014 - Oct 2020 (6 years 4 months)

Led a team of in-house content creators and contract writers. Conducted keyword research and analyzed engagement data to inform content development and search strategy.

Team Leadership Keyword Research Content Development Data Analysis

Content Director & Managing Editor

ConsumerSafety.org

May 2016 - Aug 2019 (3 years 3 months)

Strategized and edited legal lead-generation content related to consumer product health and safety issues. Managed a team of content creators and subject-matter experts.

Content Strategy Team Management Content Production Research